Marketing Director

NetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture (medical) and Verifyt (retail).

About the role:

We're seeking a strategic and creative Marketing Director to join our team to lead our consumer-facing efforts. As Marketing Director, you'll work with senior leadership to help set growth objectives and develop a multi-channel roadmap for our go-to-market strategy. If you're an experienced marketer that will lead and collaborate with other members of the marketing team to meet aggressive goals, then keep reading.

This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Marketing Director will report to the VP of Marketing.

Responsibilities

Collaborate with senior leadership to define and execute comprehensive marketing strategies that drive user acquisition, engagement, and retention for our fashion app, aligning with business goals and product vision.
Lead the development and implementation of multi-channel marketing campaigns, leveraging a combination of digital, social, content, and traditional marketing tactics to maximize brand visibility and reach.
Manage and mentor a team of marketing professionals, fostering a culture of creativity, innovation, and excellence to achieve ambitious targets and deliver compelling brand experiences.
Drive brand positioning and messaging initiatives to ensure consistency and resonance across all marketing channels, enhancing brand identity and consumer engagement.
Analyze and interpret data insights to evaluate the performance of marketing initiatives, optimizing campaigns and strategies based on key performance indicators (KPIs) to drive continuous improvement and maximize ROI.
Collaborate cross-functionally with other facets of the marketing team (Influencer, Content, Growth, Digital) to inform strategic decision-making and drive product innovation based on market insights and customer feedback.
Cultivate and nurture relationships with key stakeholders to amplify brand awareness and foster mutually beneficial partnerships.
Stay informed about industry trends, market dynamics, and competitor activities, leveraging insights to refine marketing strategies and tactics proactively and maintain a competitive edge.
Preferred Skills and Experience

Bachelor's degree in marketing, business administration, or a related field. Advanced degree preferred.
Proven track record of 5-7 years in marketing roles, with experience in B2C environments, preferably within the app or tech industry.
Demonstrated leadership experience with a minimum of 2-3 years in managerial positions, leading and motivating cross-functional teams to achieve business objectives.
Strong strategic thinking and problem-solving skills, with the ability to translate data insights into actionable marketing strategies and initiatives.
Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
Results-oriented mindset with a focus on delivering measurable outcomes and achieving aggressive growth targets.
Familiarity with marketing technologies, trends, and best practices, with a passion for staying ahead of the curve in a rapidly evolving digital landscape.
Adaptability and flexibility to thrive in a dynamic startup environment, where agility and innovation are essential to success.
Benefits

Your choice of comprehensive benefits for you and your family's health, dental, vision
Paid time off for federal holidays
Competitive pay, stock options, and annual bonus eligibility
Significant opportunity for promotion or additional responsibilities as the company grows rapidly
Office location in the heart of Boston with convenience to the MBTA lines
Work at the cutting edge of high technology that will reshape consumer e-commerce experience
Casual dress and fun office atmosphere

If you're looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us!
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