Marketing Director, Advanced Wound Biologics (Fort Worth, TX)

Marketing Director, Advanced Wound Biologics (Fort Worth, TX)

Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living.   

The Marketing Director, Advanced Wound Biologics leads all downstream marketing efforts for the Advanced Wound Biologics (AWB) portfolio that includes SANTYL, IODOSORB, and the expanding Burn and Debridement portfolio brands ACTICOAT, VERSAJET, and BIOBRANE.  SANTYL spans Retail, Acute, and Post-Acute/Long-Term Care settings, while the Burn portfolio focuses solely on burn and trauma customers within the acute setting. The Director will lead a team of downstream product managers and be responsible for developing and executing the annual brand plans and media plans, collaborating across the portfolio with fellow US Directors, and driving above-market growth to reach more patients in line with the company’s growth strategy.

What will you be doing?

• Leading and developing a team of product managers to execute annual brand plans and achieve budget targets
• Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education
• Manage the full Advertising & Promotion budget for all BioTissue brands
• Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores.
• Work closely with Managed Markets and Pharmaceutical distributor account managers to drive channel demand and implement strategies to improve payor access.
• Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches
• Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience
• Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability
• Work closely and manage relationships with external and internal creative agencies and digital CRM leaders
• Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling
• Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share
• Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning
• Manage all partner programs related to pharmaceutical product sales and be well informed of FDA regulations that impact drug product marketing and sales.

What will you need to be successful?

• BA/BS required
• MBA, M.S. or advanced degree preferred
• 8+ years of experience in Pharma or MedTech required in Marketing, Sales, R&D or related functions
• 4+ years of work experience in product marketing required, with at least 2 years supporting a drug or biologic required
• Prior experience leading a team preferred, or strong potential as a new people leader
• Experience marketing medical devices or drugs to surgeons across diverse surgical specialties is strongly preferred

Location: Fort Worth, TX (hybrid schedule, 3 days a week in office) and 25% national travel. If remote, 50% travel in the field and to the Fort Worth office.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.  

• Inclusion and Equity- Committed to Welcoming, Celebrating and Thriving on Inclusion and Equity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/ ). 
• Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
• Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
• Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
• Flexibility: Hybrid Work Model (For most professional roles)
• Training: Hands-On, Team-Customized, Mentorship
• Extra Perks: Discounts on fitness clubs, travel and more!

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.