Marketing Director, AWM LEAF (Fort Worth, TX)

Director, US AWM Marketing, LEAF

Location: Fort Worth, TX (or hybrid)

Job Description: The Director, US AWM Marketing, LEAF is responsible for leading all downstream marketing efforts for the LEAF Patient Monitoring system business in the US Wound franchise.  LEAF is a highly differentiated technology with a wearable sensor to help detect accurate and timely patient turns to minimize the risk of pressure injuries.  This portfolio is focused in the hospital critical care settings, includes EMR integration, IT integration, and cloud-based software solutions. This role will partner closely with other marketing team on Pressure Injury Prevention (PIP) solutions and messaging.   The Director will lead a team of downstream product managers and be responsible for developing and executing the annual brand plans and media plans, collaborating across the portfolio with fellow US Directors, and driving above-market growth to reach more patients in line with the company’s growth strategy.  

What will you be doing?

• Leading and developing a team of product managers to execute annual brand plans and achieve budget targets
• Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education
• Manage the full Advertising & Promotion budget for all BioTissue brands
• Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores.
• Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches
• Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience
• Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability
• Work closely and manage relationships with external and internal creative agencies and digital CRM leaders
• Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling
• Partner with Market Access to refine outcomes-based contracting and PIP portfolio solution messaging
• Partner with IT Systems integration teams and R&D to deploy system and software updates in a rapid go-to-market cadence
• Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share
• Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning

What will you need to be successful?

• BA/BS required
• MBA, M.S. or advanced degree preferred

• 8+ years of experience in Medical Device or Healthcare field required in Marketing, Sales, R&D or related functions
• 4+ years of work experience in product marketing within medical/healthcare/pharma
• Prior experience leading a team preferred, or strong potential as a new people leader
• Experience marketing patient monitoring systems, IT capital equipment for hospitals, critical care solutions, wearable sensors or biometric technologys, AI-based patient monitoring solutions are strongly preferred

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.  

• Inclusion, Diversity and Equity- Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/ ). 

• Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
• Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
• Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
• Flexibility: Hybrid Work Model (For most professional roles)
• Training: Hands-On, Team-Customized, Mentorship

• Extra Perks: Discounts on fitness clubs, travel and more!

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.