Marketing Director (Digital & Integrated)

Company : Idea Hall

Job Description - Marketing Director (Digital & Integrated)

Marketing Director (Digital & Integrated)
Location: Costa Mesa, CA (Hybrid: in‑office Tue–Thu)
Employment: Full-time, Exempt
Reports to: Vice President, Integrated Communications

About the Role
We’re hiring a fulltime Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit, Architecture/Engineering/Construction (AEC), Commercial Real Estate (CRE) and education industries that drive measurable growth. You’ll own strategy, hands-on execution, and performance optimization across digital (SEO, SEM, paid social, programmatic, email, web) and traditional channels (brand campaigns, print, broadcast, OOH, events). If you’re stepping into your first Director role or you’ve been a director for years, we’ll calibrate scope and support to your experience.

If you’re not sure you meet the qualifications, please apply—skills are learned, and we value potential.

What You'll Do

Strategy & Planning

Build integrated marketing plans tied to client business goals
Develop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media.
Create clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing.

Client Service Excellence and Leadership

Provide ongoing strategic counsel and client account stewardship – driving excellence in quality of work, strategic guidance and financial stewardship
Serve as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery

Execution & Optimization

Stand up and optimize campaigns end-to-end: audience, creative, offers, landing pages, conversion flows, and nurture programs.
Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance.
Own paid search, paid social, and programmatic strategy and ensure excellent team execution.
Lead email and marketing automation: segmentation, journeys, lead scoring, A/B testing, and deliverability.
Oversee traditional marketing as needed: media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events.

Website & Conversion

Partner with UX/design and developers on website roadmaps, and landing pages.
Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA.

Analytics & Reporting

Leverage Looker Studio, Power My Analytics, SEMRush, Porter
Experience using and integrating GA4
Define KPIs; build dashboards and weekly/monthly readouts with insights
Translate performance into clear recommendations for executives and cross-functional partners.

Collaboration & Leadership

Work cross functionally- with Sales, Creative, PR/Comms teams.
Manage vendors and/or direct reports; mentor teammates and elevate channel best practices.
Steward budget accountability, and SOWs with agencies and freelancers.

Compliance & Governance

Maintain data privacy and compliance standards
Uphold brand guidelines, accessibility standards, and QA processes across channels.

What You'll Bring

Experience building and optimizing multi-channel marketing programs – agency experience required.
Strong client service management skills
Strong communication skills – both internally and with clients – to keep teams motivated, aligned and working together as one team.
Strong presentation – verbal and written/visual communication skills
Practical fluency in most of the following:
- SEO: Site audits, Search Console, schema, internal linking, Core Web Vitals.
- SEM/Paid Search: Account structure, match types, bidding strategies,
- Paid Social: Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics.

- Programmatic/Display/Video: Targeting, frequency management, brand safety, measurement.
- Email/Automation: ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing.
- Web/CRO: Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA.
- Analytics/MarTech: GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot).
Ability to turn insights into action and optimize processes and outcomes wherever possible.
Strong project management: you can juggle priorities, hit deadlines
Clear, audience-appropriate writing and storytelling.

Work Style, Schedule & Travel

We work together in our Costa Mesa office on Tuesdays, Wednesdays and Thursdays, with occasional local client visits and events (some evenings).

Original job Marketing Director (Digital & Integrated) posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

Share Job

Get your Resume Reviewed for Free

Similar Marketing Director Jobs in the US

Get your Resume Reviewed for Free

Email address

Why are you reporting this job?

I think it’s a discriminatory or offensive

I think it’s fraudulent or a scam

I think it’s trying to sell something unrelated to the job / it’s asking for money

I think it contains incorrect or broken information

Other

All Job Ads are subject to GrabJobs’s Terms of Service. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by GrabJobs moderation team. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.

Setup your job alert:

Frequency

By activating job alerts, I agree to GrabJobs Terms & Privacy Policy. I can unsubscribe to job alerts anytime. Skip