Marketing Director, US Retail

The Marketing Director, US Retail owns all the aspects of brand building at High Liner Foods.  A highly consumer centric individual, she/he is passionate about understanding the consumers’ needs and desires and has a natural talent towards transforming insights into powerful brand strategies and plans. The Marketing Director, US Retail understands how to connect with the consumer today in a meaningful way and navigates with confidence the current complex media environment. At the same time, she/he acts like a business owner, delivering high quality work on time while fostering a team culture biased towards results achievement.

Accountabilities and responsibilities

• Develops the strategy and provides organizational thought leadership for the Retail US branded business


• Leads development of consumer-centric programs, initiatives and innovation pipeline


• Develops portfolio architecture, proposes way to rationalize and harmonize range complexity


• Leads the work with agencies partners to develop messaging, creative assets, consumer and shopper programs


• Provides leadership of and develop high performance Retail Marketing teams


• Works in close relationship with internal partners and the cross functional teams


• Monitors the performance of various marketing channels and campaigns to understand the impact of campaigns on purchasing behaviors and brand equity


• Works closely with the Digital & Ecommerce team to develop most effective ways to reach the target consumers and with the Data & Insights team to gain deep understanding of the consumer, markets and trends


• Works closely with the Product Development team to develop successful brand innovation


• Works in close partnership with the Sales Planning team to develop category stories, channel strategies, pricing, and forecasting

Qualifications

• 7+ years of progressive work experience in marketing, CPG experience preferred


• Demonstrated ability to develop and execute a business plan, possess marketing creativity


• Demonstrated leadership and sound decision-making ability with track record of achieving results.


• Ability to inspire and drive internal teams with a sense of urgency.


• Must have demonstrated knowledge of all aspects of the marketing mix and sound understanding of the current trends in consumer acquisition techniques (digital, content creation, user experience, etc).


• Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives


• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines


• Excellent written and verbal communication skills


• Ability to manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements


• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills


• High attention to detail and quality standards

Travel

Travel to High Liner Foods offices and plants, customer meetings, within North America will be required.

What's in it for you?