Marketing Manager

Location: Johnstown, PA
Employment Type: Full-Time

About Us

At Spangler Subaru, we pride ourselves on delivering a premium automotive sales and service experience. With a strong commitment to our customers and community, we are seeking a results-driven Marketing Manager to oversee our Subaru store’s marketing initiatives. This individual will combine creativity with data-driven decision making to grow our brand, drive traffic, and support both sales and service growth.

Compensation

$45,000 – $70,000 annually (DOE)
This reflects our ideal candidate profile. However, we welcome applicants with less experience who demonstrate strong potential, transferable skills, and the ability to grow into the role.

Key Responsibilities

• Develop and execute marketing strategies that align with Subaru store goals.


• Manage and optimize Google Ads and paid search campaigns to generate leads.


• Oversee Facebook and Instagram advertising, ensuring campaigns are targeted and effective.


• Maintain and improve website performance with a focus on SEO, user experience, and conversion optimization.


• Implement tracking and reporting systems to measure ROI, cost per lead, and campaign effectiveness.


• Support customer retention through CRM-driven email campaigns and remarketing programs.


• Enhance the business’s online reputation through proactive review management and community engagement.


• Collaborate with sales and service managers to ensure marketing efforts directly support monthly and annual objectives.


• Coordinate with third-party vendors to stay on budget and on strategy.


• Photograph and merchandise inventory (new and used vehicles) to maintain a consistent, professional online presence.


• Organize community events that help promote current programs, in accordance with Subaru’s Love Promise - “Share the Love,” “Loves the Earth,” “Loves Learning,” “Loves to Help,” “Loves to Care,” and “Loves Pets”.


• Submit approval requests for co-op reimbursement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred, not required).


• 3–7 years of marketing experience, ideally in automotive or retail.


• Proficiency in Google Ads, Facebook Ads Manager, and analytics/reporting tools.


• Strong organizational skills with the ability to balance multiple projects.


• Hands-on skills in photography and photo editing for online merchandising.


• Excellent written and verbal communication skills.


• Creative thinker with strong analytical abilities.

What We Offer

• Comprehensive benefits package including health, dental, and vision insurance


• SARSEP with employer contribution


• Paid time off and holidays


• Professional growth opportunities


• A collaborative, customer-focused culture that values innovation and excellence