Marketing Expert

General Responsibilities

• The Marketing Expert will be responsible for evolving our marketing strategy to help drive sales and margin

• Requires a blend of strategic planning, competitive awareness, and the ability to drive innovative company initiatives

• Plays a pivotal role in positioning and promoting our products to drive awareness and increase customer traffic

• Creates high-impact content, sales assets, blog posts, and social media content to target audiences

• Demonstrates leadership and professionalism in all company activities

Job Descriptions

• Focuses on strategic Go-to-Market planning and end-to-end launch execution to drive margin and sales goals

• Responsible for measuring the success of the GTM plan across multiple cross-functional teams

• Specializes in analyzing competitors and market trends to identify opportunities within our business model

• Emphasize promoting products and integrating messaging into digital and in-store campaigns to drive awareness and customer traffic

• Responsible for managing the marketing budget and KPI reviews; to include measuring the marketing ROI to maximize sales and margin

• Collaborates with a third-party marketing agency and provides direction based on the needs of the business and industry demands

• Incorporates social media trends into content creation to a target audience to drive customer engagement and traffic

• Identify emerging market trends and shifts in customer behavior; understand the competitive landscape in all markets

Experience & Requirements

• Bachelor’s degree in Marketing; in lieu of a degree, must have 5+ years’ experience in retail and direct leadership

• Advanced experience with marketing, branding, and competitive intelligence

• Passionate about leading a team and driving brand success

• Ability to work efficiently with autonomy

• Proven experience in planning and executing successful GTM strategies

• Strategic mindset, creative thinking, and excellent communication skills

• Proven ability to work effectively with Product Management and Operations to drive common goals

• Travel 20%

• Lift up to 25lbs and use of arms, hands, legs, knees and back to perform duties

Work schedule

• 8 hour shift
• Monday to Friday
• Holidays
• Day shift

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k)
• 401(k) matching