Marketing Growth Manager

Job Summary

We are seeking a strategic, data-driven, and collaborative Marketing Growth Manager to lead and execute initiatives that drive business growth through a variety of marketing channels and partnerships. This role will be fully responsible for the strategy, execution, and continuous improvement of growth campaigns, with an initial focus on affiliate partnerships, agent/advisor recruitment, and self-generated lead efforts. As the business evolves, this role will adapt to manage other high-impact growth initiatives, making versatility and a proactive mindset essential.

Key Responsibilities

• Develop, manage, and optimize multi-channel growth campaigns, including affiliate programs, agent/advisor recruitment, and self-generated lead efforts

• Partner with internal production teams (creative, content, video, digital) to execute marketing strategies across digital (social media, paid media, email, SEO, content) and traditional channels (events, direct mail, grassroots marketing)

• Own the end-to-end campaign lifecycle from strategy and planning to execution, performance tracking, and iterative improvements

• Analyze data and key performance metrics to generate insights, report on progress, and drive continual optimization

• Collaborate cross-functionally with internal teams and external partners to align messaging, objectives, and deliverables

• Manage the feedback loop by gathering insights from partners, agents/advisors, campaign performance, and market trends to inform strategy

• Identify new opportunities for growth by staying ahead of industry trends, competitive shifts, and emerging marketing tactics

• Foster a team-oriented and solution-focused culture across departments

Qualifications

• 35+ years of experience in growth marketing, affiliate marketing, recruitment marketing, or lead generation

• Proven ability to own and manage marketing campaigns that drive measurable growth

• Strong analytical skills and ability to translate data into actionable strategies

• Hands-on experience with digital marketing platforms (e.g., Google Ads, Meta Ads, CRM, email automation, affiliate tracking tools)

• Excellent collaboration and communication skills

• Strong project management skills; capable of managing multiple initiatives

• Proactive, adaptable, and problem-solving mindset

Preferred Experience

• Previous experience in the life insurance or premium financing industries

Education

• Bachelors degree in Marketing, Business, or a related field required

• Masters degree in Marketing or MBA is a plus