Marketing Insights Analyst

Marketing Insights Analyst - 23-00061
Parsippany, NJ - Hybrid position (3 days onsite in Parsippany, 2 days remote)
No Corp to Corp or 3rd party agencies
38.00-40.00 per hour w2

We are looking for a Marketing Data Insights Analyst to join our team of professionals! This is a great 12+ month possible contract to hire opportunity in Parsippany, NJ

The Insights Analyst, provides support to the company's Insights in the execution of Voice of the Customer and Market Research initiatives, the results of which will drive company's overall Brand, Product, Advertising, Marketing and Customer Program strategy.
The Insights Analyst is responsible for assisting the various functions across the company with marketing research, consumer, and customer insights projects to drive the strategy for new product development, branding efforts, contractor programs and other key aspects of marketing.
This role is focused on conducting marketing research and analysis by leveraging company tools or through managing vendor relationships.

The Ideal Candidate:

Will have an analytical mindset while being intellectually curious as they help develop and deliver the information that will drive and support Marketing Strategy.
Great listener and asks questions while working with their customers to clearly identify needs upon which to base and develop market research plans.
Market Research

Performs end to end quantitative data research on customer insights
Partners with senior Insights resources and outside vendors to conduct relevant market research projects
Presents data to business owners, as well as senior management, to give insight on our business
Supports other departments research needs on request including but not limited to Contractor Program, Events, Finance/Insurance Marketing, Brand, Creative Services and Sales.
Develops and launches questionnaires, conducts analysis, delivers results
Partners with the direct marketing team, marketing services and legal to launch surveys to our customer database
Supports Panel creation, execution, and management
Technical knowledge/skills (entry, intermediate, advanced) - (Should be on resume)

Experience with Excel (advanced), PowerPoint (advanced), and Word (advanced)
Experience with Qualtrics, Survey Monkey or other online survey tools (quantitative data analysis)
Experience in Creating Surveys
Experience in Moderating, Facilitating and Brief Development
Experience in Marketing (intermediate)
Experience conducting analysis and sharing actionable insights (intermediate)

General knowledge/skills (entry, intermediate, advanced)

Strong communication skills (intermediate)
Demonstrated project management skills and ability to effectively manage a large workload (intermediate)
Demonstrated ability to manage multiple projects simultaneously (advanced)
Time management skills (advanced)
Education/Experience
Bachelor's Degree mandatory; preferred degree in Marketing or General Management, but other business majors such as Finance, Accounting, Economics as well as Engineering majors, will be considered if the candidate has an interest in Marketing.
College graduates or professionals with 1-2 years of experience in marketing, marketing research or marketing analytics.

Keywords: Data analytics, customer insights, marketing insights, quantitative data, marketing, market research, creating surveys, moderating, faciliating, and brief development, brand, data trends, customer insights, creative, analytical, surveys, Qualtrics. survey monkey
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