Marketing Intelligence Analyst

Your role

Mission: 

The role develops market, industry, competitive, customer, and commercial intelligence to support business strategy and growth. It connects external market intelligence with internal business performance to identify opportunities, risks, market shifts, competitive movements, and areas of underperformance.

The Analyst turns data and market evidence into clear insights and recommendations for senior leadership, Product Marketing, Sales, and other commercial functions. The role contributes directly to decisions across markets, segments, products, customers, channels, and growth priorities.

Responsibilities: 

Competitive Intelligence & Positioning

• Develop and maintain a comprehensive view of the competitive landscape and competitor activity.


• Monitor competitor products, positioning, pricing, channels, customer focus and strategic initiatives.


• Assess changes in competitive position and identify emerging threats, opportunities and areas of competitive advantage.


• Develop competitive intelligence that supports product, pricing, channel, customer and go-to-market decisions.


• Provide leadership and commercial teams with timely insight into competitor actions and their potential business impact.

Market Segmentation & Opportunity Analysis

• Develop and maintain market, industry, customer, application, product and channel segmentation.


• Evaluate market attractiveness based on size, growth, profitability, competitive intensity, strategic fit and ability to win.


• Identify whitespace, underpenetrated segments and opportunities for increased market penetration.


• Analyze market potential against actual business performance to identify gaps and areas for improvement.


• Develop recommendations that support decisions on where to play, where to invest and where to focus commercial resources.

Business Intelligence & Performance Analytics

• Develop a strong understanding of how the business operates across products, customers, channels, regions and commercial processes.


• Analyze sales performance, pipeline, conversion, pricing, mix, customer behavior, product performance and other key commercial drivers.


• Develop and maintain reporting, dashboards and analytical tools that provide a clear and consistent view of business performance.


• Own Power BI reporting and analytics supporting leadership, Product Marketing, Sales and other commercial functions. 


• Connect internal business performance with market, industry and competitive intelligence to understand not only what is happening, but why.


• Identify performance gaps, process opportunities and commercial trends that can improve sales effectiveness and business results.

Responsibilities Cont.

Strategic Insight & Sales Excellence

• Translate market intelligence, competitive information and business performance into clear insights, recommendations and points of view.


• Support business planning, portfolio strategy, market assessments, business reviews, growth initiatives and commercial priorities. 


• Identify disconnects between market opportunity, competitive position and internal execution. 


• Provide insights that improve segmentation, sales focus, channel strategy, resource allocation and commercial execution. 


• Challenge assumptions and bring fact-based perspectives to strategic discussions. 


• Partner with Sales Excellence, Product Marketing and Sales leadership to identify opportunities to improve how the business operates, sells and grows.


• Share relevant insights across the organization and contribute to decisions that shape product, customer, channel and market strategy.

Business Performance & Execution

• Review portfolio performance and identify opportunities to improve business results. 


• Support business reviews through reporting, recommendations and follow-up actions. 


• Maintain accurate product information, pricing and commercial documentation within company systems.


• Identify opportunities to improve product marketing processes and effectiveness.

Your skills and experience

Education and Experience

• Bachelor's degree in Business Administration, Economics, Marketing, Finance, Data Analytics or a related field required. 


• Equivalent combination of education, technical knowledge and relevant commercial experience will be considered. 


• 5+ years of experience in Commercial Analytics, Business Intelligence, Market Intelligence, Sales Excellence, Sales Operations, Commercial Strategy, Business Strategy or a related commercial analytics role. 


• Strong background working with market, competitive, customer and commercial performance data in a cross-functional business environment. 


• Strong experience operating atv the intersection of market intelligence, commercial performance and business strategy.


• Experience working cross-functionally with Field Sales, Product Marketing, Sales Excellence, Finance and other business stakeholders, including directly with Senior Leadership.

 Preferred Skills

• Strong commercial acumen with a clear understanding of how the business operates, competes and generates profitable growth. 


• Ability to connect market trends, competitive activity and internal business performance to identify growth opportunities. 


• Ability to communicate complex information clearly and concisely to senior leadership. 


• Ability to develop recommendations based on customer needs, market conditions and competitive dynamics. 


• Strong communication, presentation and stakeholder management skills.


• Ability to influence cross-functional teams without direct authority. 


• Experience with CRM and ERP systems, preferably SAP. 


• Proficiency with Microsoft 365 applications, including advanced Excel skills and Power BI 


• Strong project management and organizational skills. 


• Ability to identify gaps and inefficiencies while recommending workable and cost-effective solutions. 


• Flexibility and ability to travel up to 20% of working time. 


• Proactive mindset and ability to take ownership of initiatives 

Your compensation and benefits

Your job location

This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our Corporate office in Rock Hill SC.

Application process

Our selection process includes interviews and, for some roles, skills assessments that help us gain a deeper understanding of your profile. We look forward to getting to know you, learning about your strengths, and discussing how you can grow with us. If you have questions during the process or need support, please contact us:

Talent Acquisition: Joseph Coleman