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Marketing Manager

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Job Description - Marketing Manager


We are looking for a highly experienced Marketing Manager to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.

Job Description:

  • Development and implementation of the Brand strategy.
  • Developing the marketing strategy for new and existing products
  • Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR.
  • Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally.
  • Working closely with the company’s Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Ensuring that the marketing objectives are implemented by the marketing team.
  • Work closely with creative and production team to define marketing materials and programs.
  • Highly experienced in Content Production and Editing to guide team.
  • Manage social media presence and direct programs to improve social media reputation and recognition.
  • Developing and delivering marketing and communications strategies for the organization.
  • Undertake continuous analysis of competitive environment and consumer trends
  • Control budgets and allocate resources among projects.
  • Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction
  • Conduct general market research to keep abreast of trends and competitor’s marketing movements

Requirements:

  • Bachelors or master’s degree in Marketing
  • Minimum of 5 years’ experience in Marketing
  • Proven track record of success in senior digital marketing roles.
  • Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWords
  • Previous experience in B2B and/or B2C retail environment
  • Previous experience in digital marketing; traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video and more.
  • Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel.
Original job Marketing Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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About the Company

Sunny Distributor

Create the perfect home gym with our workout equipment. We have everything you need- exercise bikes, rowers, treadmills, recumbent bikes, elliptical machines & more. Shop here.

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