Marketing Manager

Look No Further, Your Career Starts Here!

Sullivan University is an organization that is truly committed to making a difference. We host a wide variety of career opportunities, offer a family-oriented culture, and invest in our employees. 

Join us if you want:

• Internal Mobility
• The Opportunity to Make a Difference in the Lives of our Students
• Professional Training and Development
• Individual Coaching
• A Diverse and Positive Work Environment
• To Support Local Charities through the Sullivan Cares Program

What Can We Offer YOU?

• 90% Tuition Discount through the Master’s degree level for the employee and 40% dependent discount after 1 year of employment (dependent discount increases to 90% after 3 years)
• A Generous Benefits Package with Medical, Dental, Vision, Life, AD&D, Long-Term Care, Short Term Care, Auto, and Home Insurance.
• 401K 
• Competitive Salary
• 11 Paid Holidays
• Paid Vacation and Sick Time
• Employee Referral Bonus
• Employee Discounts at Local Restaurants and Venues
• Comprehensive Wellness Program

We are currently looking for a full-time Marketing Manager. The Marketing Manager is responsible for leading the marketing activities of The Sullivan University System to generate sufficient prospective student inquiries to meet enrollment objectives. This position will be responsible for initiating, implementing, overseeing, and assessing a variety of marketing strategies. 

Responsibilities of the position include:

• Contributes to the strategic and tactical planning discussions of the department, working with the President to improve existing marketing strategies and processes and to develop new strategies and processes; acquires data from primary and/or secondary sources in support of these efforts.
• Proposes strategies to campus directors and admissions leadership; may oversee or participate in the implementation of approved strategies.
• Develops datamining and dashboard reports using data from the organizations CRM and SIS; constantly improves the precision and clarity of such reports and provides ad hoc reporting support as needed.
• Interprets data, analyzes results, and provides ongoing reports and dashboards to improve marketing initiatives; communicates changes and concerns as necessary with admissions. 
• Develops and monitors metrics to determine ROI of marketing initiatives. 
• Identifies, analyzes, and interprets trends, patterns and demographics in current student and inquiry databases. 
• Leads the development, implementation and ongoing evaluation of a comprehensive strategic marketing plan that is data-driven and research-based to locate and attract successful students for the SUS. 
• Responsible for oversight and maintenance of all SUS social media websites.
• Coordinates and develops marketing and advertising folders, brochures, catalogs and related advertising and marketing support materials (i.e. catalogs, view books, telecommunication spots, etc.); meets at least quarterly with the President, Senior Vice President of Admissions and campus representatives to review and revise marketing plans for the University.
• Ensures effective use of media sources, technology, and analysis of data in achieving enrollment objectives.
• Develops relationships with key constituents across the SUS to facilitate the smooth and consistent flow of information relevant to marketing and admissions strategies. 
• Performs other duties as assigned.

• Minimum of a Master’s Degree.
• Five years related experience in a proprietary post-secondary environment, with at least three years in a leadership role.   
• An equivalent combination of education and work experience may be considered.
• Ability to function efficiently in a stressful work environment.
• Ability to coordinate multiple projects simultaneously and efficiently while meeting required deadlines.
• Must possess excellent leadership, customer service, communication, organizational and interpersonal skills, and a commitment to ethical business practices. 
• Knowledge of Microsoft programs such as Word, Excel, and Outlook, Campus Vue, Explorer.
• Ability to function efficiently in a stressful work environment.
• Must have the ability to build rapport and develop relationships.
• Proficient knowledge of Velocify CRM.
• Proficient knowledge of admissions processes, including how admissions and enrollment data is currently collected within the SUS.
• Must maintain a valid driver’s license and satisfactory driving record. 
• Physical/ADA requirements of the position (sitting, standing, pushing, pulling, lifting, maintaining concentration, hearing, speaking, walking, etc.)

This job description lists the major responsibilities of the job title listed. By no means is the job limited only to the responsibilities listed. Cooperation between employees is expected during periods of heavier than normal workloads and revisions to these duties on either a temporary or permanent basis is possible. 

The Sullivan University System is an Equal Opportunity Employer.