Marketing Manager

Summary of Duties:

Perform quality work within deadlines with or without direct supervision. Interact professionally with other team members, customers, and suppliers. Work effectively as a team contributor on all assignments. Work independently while understanding the necessity for communicating and coordinating work efforts with other team members and organizations. Maintain strict privileged, proprietary, guest, and employer confidentiality during and beyond the term of my employment. Adhere to all work rules, policies & procedures, and safety standards.

Position Description:

The marketing Manager will coordinate and develop marketing policies, programs, and campaigns. 

Knowledge, Skills, and Abilities:

• Recruits, interviews, hires, and trains new staff in the department. 
• Oversees the daily workflow of the department. 
• Provides constructive and timely performance evaluations. 
• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. 
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products. 
• Conducts pricing research and analysis to ensure competitive product and service pricing. 
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership. 
• Collaborates in the development of new products and executes all Media Buying. 
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies. 
• Manages all elements of campaigns: segmentation, creative, proofing, internal and external communication, reporting, and graphic design accuracy. 
• Manages all direct mail programs, including proformas and postformas. 
• Assist with event set up. Contracting and ticketing. 
• Design and execute promotions for Casino, Hotel and Peoria Ridge Golf Course. 
• Communicate all marketing activities to the property leadership team. 
• Performs other duties as assigned. 
• Reports to Assistant General Manager 

Education/Qualifications:

• At least three years of experience in a related field. 
• Excellent verbal and written communication skills. 
• Excellent interpersonal and customer service skills. 
• Excellent organizational skills and attention to detail. 
• Strong analytical and problem-solving skills. 
• Strong supervisory and leadership skills. 
• Ability to create, implement, and monitor budgets. Thorough understanding of principles and methods used to promote, display, and sell products and services. 

Licensing:

• Must be able to obtain and maintain the required Gaming License.

Work Requirements:

Requires problem solving skills, and the ability to communicate effectively. Position involves prolonged walking, stooping, or bending, lifting, or carrying up to 50 pounds daily. Work is performed in a casino environment with varying levels of lighting, air quality, noise, and / or temperature. 

Acknowledgement:

I have read and understand the above job description. This job description is intended to describe the general nature and level of work being performed and not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. I assert that I am able to perform the essential duties, meet the physical requirements of this position, and satisfy the expectation for regular attendance.