Marketing Manager

Location: Los Angeles, CA

Employment Type: Full-time

Pay Range: $85,000 - $125,000/year + Eligible for annual performance-based bonus

Benefits: 401(k) with Company Match, Employee Discount Program, Lifestyle Allowance, Mobile Phone Plan Reimbursement, Comprehensive Health/Dental/Vision Insurance, Generous Paid Time Off, Flexible Work Hours, Wellness Days, Creative Leave, Monthly Team Building Budget and more!

About Us

CJ OLIVE YOUNG introduced the first Korean health and beauty store in 1999, pioneering the industry and becoming Koreas No. 1 Health & Beauty Store. With over 1,370 stores across Korea and a global network reaching 150 countries, OLIVE YOUNG is now evolving into a Global Lifestyle Platform that brings the best of beauty and health to customers worldwide.

CJ OLIVE YOUNG USA, Inc is a dynamic and fast-growing beauty retailer specializing in K-beauty skincare and cosmetics in North America! As we expand, we are also curating a selection of local U.S. beauty brands, bringing innovative and high-quality products to our customers.

Job Summary

We are seeking a strategic and execution-focused Promotional Marketing Manager to lead omni-channel promotional planning and activation for Olive Young USA. This role will be instrumental in driving in-store traffic, boosting conversion, and delivering cohesive customer experiences across offline and online touchpoints. The ideal candidate has deep expertise in retail marketing, strong cross-functional collaboration skills, and a passion for data-driven campaign optimization.

What Youll Do

• Lead annual marketing planning for both offline and online channels, with a priority on in-store promotions tied to the U.S. store launch
• Develop and execute sales-driven in-store campaigns, seasonal events, and strategic category activation programs
• Plan and manage high-impact offline promotions (e.g., Olive Young Sale) and integrate with online campaigns for a cohesive customer experience
• Coordinate with Visual Merchandising and store teams to execute impactful in-store activations
• Develop promotional design briefs (SB) and review copy for all channels (in-store signage, landing pages, email, app push notifications, etc.)
• Establish and manage promotion budgets (e.g., coupons, points, gift events, in-store giveaways), allocate funds, and monitor cost efficiency
• Build and manage partnerships with local brands, influencers, and community organizations to boost in-store traffic and sales
• Identify opportunities to improve offline activation processes and online promotional systems
• Propose innovative in-store experiences and service enhancements to increase conversion and dwell time
• Review briefs, test improvements, and provide feedback to HQ and internal teams
• Develop standard operating procedures for integrated offline/online event execution
• Analyze offline and online promotional performance, sales impact, and ROI
• Track U.S. beauty retail trends, competitor promotions, and seasonal consumer behaviors to inform campaign planning
• Use customer and sales data to generate insights, form hypotheses, and test strategies for higher promotional efficiency
• Report post-event performance and recommend improvements for future campaigns
• Create and execute omni-channel customer engagement strategies (email, app push, in-store touchpoints)
• Align campaign messaging and timing across both online and offline channels
• Develop tailored campaigns for specific customer segments, leveraging loyalty programs and local community outreach
• Measure and optimize campaigns using A/B testing, foot traffic tracking, and conversion analysis

Qualifications

• Proven 5+ years of experience in offline/in-store-driven marketing or omni-channel promotion planning in the U.S. market
• Strong track record in sales-oriented promotion execution, category activation, and campaign management
• Bilingual in English/Korean (Korean: business-level proficiency)

Preferred Qualifications

• Experience in U.S. beauty retail, health & beauty (H&B), or lifestyle consumer goods industries
• Familiarity with both retail floor operations and e-commerce promotion strategies
• Experience with store launch marketing or large-scale seasonal event planning

Equal Employment Opportunity Statement

CJ Olive Young USA, Inc is an equal opportunity employer committed to creating an inclusive environment for all employees. We believe in hiring with empathy and strive to build a diverse workforce that reflects our community. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. All qualified applicants are encouraged to apply and will receive consideration without regard to these factors.