Marketing Manager

We are seeking a results-driven Marketing Manager to lead and execute integrated marketing programs that drive brand awareness, pipeline growth, and customer engagement for our B2B SaaS platform. This role is ideal for a strategic marketer who is equally comfortable with planning, execution, and performance analysis in a fast-paced, data-driven environment.

The Manager of Marketing will collaborate closely with Sales, Product, and Customer Success to ensure marketing initiatives are aligned to business goals and revenue impact.

Key Responsibilities

Demand Generation & Growth

• Plan and execute multi-channel B2B demand generation campaigns (email, paid media, content, events, webinars, ABM).
• Own marketing-sourced and influenced pipeline targets in partnership with Sales.
• Optimize lead lifecycle performance from MQL to SQL using data and insights.

Content & Messaging

• Develop and refine value propositions, positioning, and messaging for target buyer personas.
• Oversee the creation of high-quality content including whitepapers, case studies, blog posts, landing pages, and sales enablement assets.
• Ensure consistent brand voice across all marketing channels.

• Product & Go-to-Market
• Partner with Product and Sales to support product launches and feature releases.
• Create go-to-market plans, campaigns, and enablement materials to support adoption and revenue growth.
• Translate technical product capabilities into clear, customer-focused benefits.

Marketing Operations & Analytics

• Track, analyze, and report on campaign performance, pipeline impact, and ROI.
• Use marketing automation and CRM tools (e.g., HubSpot, Salesforce) to manage programs and reporting.
• Continuously test, measure, and optimize marketing efforts.

Cross-Functional Collaboration

• Work closely with Sales on alignment, lead quality, and campaign follow-up.
• Manage external vendors, agencies, or freelancers as needed.

Event & Field Marketing

• Plan, manage, and execute B2B event marketing initiatives, including trade shows, conferences, customer events, and virtual events.
• Own end-to-end event strategy: goals, budgeting, booth presence, messaging, logistics, lead capture, and post-event follow-up.
• Partner with Sales to align on event objectives, staffing, meetings, and pipeline acceleration.
• Measure event performance and ROI, including lead quality, pipeline contribution, and revenue impact.
• Coordinate with external vendors, event organizers, and internal stakeholders to ensure seamless execution.

Qualifications

Required

• 7+ years of marketing experience, with at least 3 years in a B2B SaaS environment.
• Proven experience driving demand generation and pipeline growth.
• Strong understanding of B2B buyer journeys and sales cycles.
• Experience with marketing automation, CRM, and analytics tools.
• Excellent written and verbal communication skills.

Preferred

• Experience supporting mid-market or enterprise SaaS sales motions.
• Familiarity with ABM strategies and lifecycle marketing.
• Strong analytical mindset with comfort presenting performance data.
• Prior experience managing budgets, vendors, or small teams.
  

Skills & Competencies

• Strategic thinking with hands-on execution ability
• Data-driven decision making
• Strong project management and prioritization skills
• Collaborative, proactive, and adaptable mindset

Ability to thrive in a fast-growing SaaS environment