Marketing Manager

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The 8th largest hotel company in the U.S.—and growing fast.

An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.

Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.

Job Description Summary

Marketing Manager



Job Description Summary

The Marketing Manager at Sonesta Resort Hilton Head is responsible for developing and executing property-level marketing strategies that drive awareness and maximize revenue across all hotel market segments and Food & Beverage outlets.



Reporting to the property Director of Sales & Marketing, the Marketing Manager will lead the resort’s marketing initiatives as well as implementation of local partnerships and activations. The Marketing Manager will collaborate closely with the Corporate Field Marketing Manager, ensuring alignment with brand standards, digital best practices, and enterprise-level strategy. This role focuses on property-owned channels and initiatives, while leveraging cross-functional support for activities and platforms managed at the corporate portfolio level.

Job Description

Key Responsibilities:

Public Relations, Social Media & Influencers

• Partner with the DOSM to manage resort’s PR agency of record, understanding business and commercial needs in order to inform strategy and plans.
• Support press/influencer stays and venue visits on site when needed, coordinating itineraries, photo moments, and talking points.
• Develop relationships with local media and influencers/content creators in food & beverage, travel, and lifestyle verticals.

• Write and edit content for internal and external communications, including websites, advertisements, marketing/sales materials, and presentations.
• Manage local social media advertising budget, maximizing reach and awareness for F&B outlets and local programming, complementing corporate-managed hotel paid social strategy.
• Maintain accurate and current tracking systems for all current, upcoming, and past initiatives  
• Own the hotel’s social media strategy and content engine, developing robust content calendar and collaborating with property sales and marketing coordinator on planning, creation, scheduling, and reporting.
• Stay informed about industry trends, emerging technologies, and best practices, bringing new ideas and strategies to the table.

Programming, Partnerships & Brand Initiatives

• Create and implement dynamic, brand-aligned programming and partnerships that boost awareness, drive traffic, and increase revenue, while executing brand-wide initiatives at the property level.
• Work closely with Food & Beverage and partners to develop strategies and programs that drive traffic and revenue to F&B outlets for both hotel guests and external customers.
• Support people operations with brand training and activation of internal brand initiatives.

Creative, Photo/Video & Collateral

• Provide on-site support for photo/video shoots as required, coordinating with corporate Brand and Marketing teams on architectural, lifestyle, or partnership-led shoots in accordance with corporate SOP and merchandising standards.
• Utilize enterprise-provided creative toolkit to ensure property marketing materials such as flyers, menus, signage, and event collateral are in alignment with brand standards.

Commercial Engagement & Project Management

• Partner with DOSM and other department leaders to develop and maintain the annual property marketing calendar, including seasonal promotions, F&B activations, and recreation programming.
• Partner with corporate Marketing to ensure accuracy of owned website and online listings content for the hotel and outlets.
• Participate in meetings and calls with hotel, sales, revenue, corporate marketing, and external PR agency, both in-person and virtually.
• Represent the hotel and brand professionally at community and industry events and organizations.
• Stay informed about industry trends, emerging technologies, and best practices, bringing new ideas and strategies to the table.

Qualifications:

• Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management.
• 5-8 years’ experience in marketing or PR/communications, preferably in a hotel or food & beverage environment.
• Strong understanding of media relations and brand management.
• Exceptional communication and presentation skills, both written and verbal.
• Creative mindset with a passion for storytelling and bringing experiences to life.
• Strong organizational skills, with the ability to manage multiple projects.
• Collaborative approach, with the ability to build strong relationships with internal teams, restaurant/hotel partners, and external stakeholders.
• Experience using the following tools/platforms: WordPress, Canva or Adobe Express, Meta Business Suite.

Additional Job Information/Anticipated

Pay Range

Benefits

Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

• Medical, Dental and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long Term Disability Insurance
• Various Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance

Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.