Marketing Manager

About Safetrust

Safetrust is building the future of identity.

Imagine a world where your phone, wearable, or digital credential becomes your secure key—unlocking buildings, systems, and experiences seamlessly across physical and digital environments.

That’s what we do.

Our platform combines IoT devices, mobile credentials, and cloud-native architecture to power secure access for Fortune 200 companies and global enterprises.

As we evolve from a hardware-centric model to a platform and services-driven business, marketing plays a critical role in shaping how the market understands—and adopts—Safetrust.

Why This Role Matters

This role sits at the center of Safetrust’s go-to-market transformation.

You will help define how we position, package, and take our platform to market—shifting perception from hardware to a scalable, recurring, services-driven identity platform.

Your work will directly impact:

• Pipeline growth


• Enterprise deal acceleration


• Market positioning


• Customer engagement across Global 1000 accounts

This is a high-visibility role where strategy meets execution—and where marketing directly influences revenue.

Role Overview

Safetrust is seeking a Marketing Manager to lead demand generation, enterprise marketing, and go-to-market execution.

You will operate in a hands-on, high-impact environment, owning campaigns, content, digital strategy, and account-based marketing initiatives while working closely with Sales, Product, and Leadership.

This role is ideal for someone who thrives in a build-and-scale environment, enjoys owning outcomes, and knows how to translate complex technology into compelling, revenue-driving messaging.

What You’ll Do

Go-to-Market Strategy & Demand Generation

• Develop and execute marketing strategies aligned to Safetrust’s platform and services model


• Build and run integrated campaigns that drive awareness, engagement, and qualified pipeline


• Design and execute account-based marketing (ABM) programs targeting Global 1000 accounts


• Align messaging to highlight long-term customer value, services, and platform capabilities


• Own and optimize marketing automation in HubSpot (workflows, segmentation, reporting)


• Track campaign performance and continuously optimize for conversion and pipeline impact

Product Marketing & Messaging

• Translate complex technical capabilities into clear, compelling customer value propositions


• Help reposition Safetrust from hardware-focused to platform and services-driven


• Develop and maintain core marketing assets including:
  
  
  
  • Sales presentations
  
  
  • Solution collateral
  
  
  • Case studies
  
  
  • Product and platform messaging
  
  
  
  


• Partner with Product and Engineering to ensure accuracy and clarity

Digital Presence & Website Optimization

• Own and evolve the Safetrust website to reflect a modern SaaS/platform company


• Partner with external agencies to redesign and optimize user experience


• Improve conversion paths, messaging clarity, and customer journey


• Ensure alignment between digital experience and demand generation strategy

Content, Social & Thought Leadership

• Lead Safetrust’s social strategy with a focus on LinkedIn and enterprise audiences


• Develop consistent, high-quality content including blogs, insights, and industry perspectives


• Build thought leadership that positions Safetrust as a leader in identity and access innovation


• Partner with internal teams to create authentic, technically grounded content


• Track engagement and optimize content performance

Events & Customer Engagement

• Plan and execute trade shows, field events, and partner activations


• Support development of immersive customer experiences (including demo environments)


• Align event strategy with enterprise account targeting and ABM initiatives


• Ensure strong, consistent brand presence across all touchpoints

Cross-Functional & Revenue Alignment

• Partner closely with Sales on enterprise account strategy and deal support


• Collaborate with Product, Engineering, and Support to align messaging and launches


• Support product rollouts, beta programs, and service launches


• Ensure consistency across all customer-facing materials

Market Intelligence & Competitive Positioning

• Analyze market trends across physical security, identity, and SaaS platforms


• Develop competitive positioning and messaging frameworks


• Create battle cards and insights to support enterprise sales efforts


• Understand Global 1000 buying behavior and procurement dynamics

What You Bring

• 4–6+ years of experience in B2B marketing within:
  
  
  
  • SaaS, high-tech, cybersecurity, or physical security
  
  
  
  


• Experience with demand generation and campaign execution


• Experience with account-based marketing (ABM)


• Strong hands-on experience with HubSpot (automation, reporting, segmentation)


• Ability to translate technical concepts into compelling messaging


• Strong written and verbal communication skills


• Ability to operate independently in a fast-paced, evolving environment

Preferred Experience

• Experience supporting a shift from hardware to SaaS or services-based models


• Experience marketing to Global 1000 or large enterprise accounts


• Familiarity with access control, identity, BLE, NFC, or IoT ecosystems


• Experience supporting complex, multi-stakeholder enterprise sales cycles

What Sets You Apart

• Ability to connect marketing strategy directly to revenue outcomes


• Strong ownership mindset with a bias for execution


• Comfort operating in ambiguity and building from the ground up


• Strong cross-functional collaboration and influence


• Ability to balance strategy with hands-on delivery

Success in This Role

• Measurable pipeline growth driven by campaigns and ABM programs


• Clear and differentiated market positioning


• Strong engagement within target enterprise accounts


• Increased brand visibility and thought leadership presence


• High-quality marketing assets that support sales and customer outcomes


• Strong alignment across Marketing, Sales, and Product

Why Join Safetrust

• Help shape the go-to-market strategy of a growing global company


• Work directly with leadership on high-impact initiatives


• Own and influence marketing strategy and execution end-to-end


• Be part of a company transforming identity and access at scale


• Join a fast-moving team solving complex, real-world problems

Growth & Opportunity

This role offers the opportunity to grow into senior marketing leadership, with exposure to enterprise GTM strategy, product marketing, and revenue operations.

You will play a key role in building a modern, scalable marketing function within a rapidly evolving technology company.