Marketing Manager

• Work with cross-functional teams to develop and measure innovative marketing plans for business event marketers and membership acquisition and retention programs that build brand equity and achieve financial goals.
  


• Manage the production of marketing & communications materials including developing briefs, editing content, managing video production, and deploying digital, email and social campaigns.
  


• Develop market intelligence briefings for each marketing activation/project based on external and internal insights and data.
  


• Analyze program performance results, develop actionable recommendations and ways to optimize results
  


• Facilitate collaborative relationships with colleagues and identify cross-promotional business opportunities
  


• Understand the latest trends, technologies, and methodologies across the cultural and marketing landscape
  


• Manage assigned activation budgets and ensure marketing initiatives are completed on-time and on-budget.
  

Requirements

• Bachelor's degree preferably in marketing or business
  


• Minimum three years marketing, product management and/or agency experience
  


• Strong digital background, specifically with lead generation and/or digital direct marketing, along with website UX/UI and social media.
  


• Strong project management aptitude with the ability to prioritize, multi-task, and maintain flexibility in a fast-paced environment.
  


• Outstanding written and verbal communication skills, including editing and proofreading skills.
  


• Self-motivated with strong interpersonal skills to interact and influence a variety of business owners, colleagues and outside partners
  


• Excellent written and verbal communication skills and presentation experience.
  


• Working knowledge of Microsoft Office suite, CRM platforms like salesforce and Adobe Creative Suite would be helpful.
  


• Experience in event marketing industry and/or trade associations a plus.
  

• Ability to perform work utilizing a computer for extended periods of time.
  


• Ability to sit for extended periods of time in performing the work.
  


• Ability to walk for extended periods of time in performing the work.
  


• Ability to pull or push objects of varying weights in performing the work.
  


• Ability to grasp objects utilizing the fingers (fine motor manipulation).
  


• Ability to travel by air or ground transportation as required in performing the work.
  


• We currently requires, as a condition of employment, that employees receive the COVID-19 vaccine and follow all other COVID-19 safety protocols, unless the employee is granted an exemption in accordance with applicable laws.