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Marketing Manager

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Job Description - Marketing Manager

BLH Technologies, Inc. is seeking an experienced Marketing Manager supporting a federal health communications contract. This position will provide support for communications strategy, digital marketing, stakeholder engagement, social media, analytics, and content development for a high-visibility federal program.


The ideal candidate is a senior communications or marketing professional who can step quickly into an active client environment, manage day-to-day communications activities independently, and provide both hands-on execution and strategic guidance. The role requires strong writing and editing skills, federal or public-sector communications experience, sound judgment, and the ability to translate complex health, research, and policy information into clear, audience-appropriate messaging.


Key Responsibilities



  • Support communications, public affairs, social media, marketing outreach, and editorial activities for a federal health communications program.



  • Develop and refine messaging strategies that promote federal research, tools, resources, and program priorities.



  • Draft, edit, and review digital content, stakeholder communications, social media copy, web content, talking points, fact sheets, newsletters, and other outreach materials.



  • Manage and schedule social media outreach, including campaign tagging, platform recommendations, and posting support.



  • Conduct audience, market, and stakeholder research to identify engagement opportunities and improve outreach effectiveness.



  • Use analytics and AI-enabled tools to assess stakeholder sentiment, audience behavior, digital engagement, and campaign performance.



  • Track, analyze, and report communications metrics, recommending evidence-based improvements to messaging and outreach.



  • Coordinate with client, creative, editorial, digital, and subject matter expert teams to produce accurate, accessible, 508-compliant materials.



  • Manage a team of marketing and communications specialists.


Requirements



  • Bachelor's degree in communications, marketing, journalism, public relations, public health, public policy, or a related field.



  • 8+ years of relevant communications, marketing, public affairs, digital strategy, or stakeholder engagement experience.



  • Experience supporting federal agencies, public-sector programs, government contractors, health communications, or complex mission-driven organizations.



  • Excellent writing, editing, and message-development skills, including the ability to translate technical or research-oriented information for varied audiences.



  • Experience managing or supporting social media campaigns across platforms such as LinkedIn, X, Facebook, Instagram, YouTube, or similar channels.

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