Marketing Manager

Head of Marketing (Cannabis Retail – MA & NY)
Location: Massachusetts & New York (Hybrid / Travel Required) Company: Reverie 73 Industry: Licensed Cannabis Retail

About Reverie 73

Reverie 73 is a licensed cannabis retailer committed to delivering high-quality products and exceptional customer experiences. Operating in both Massachusetts and New York, we are growing our footprint in highly regulated markets and are seeking a strategic, compliance-driven Marketing Manager to lead brand growth across multiple locations.

Position Summary

The Marketing Manager will lead the development and execution of compliant, data-driven marketing strategies across Reverie 73's Massachusetts and New York retail operations. This role requires deep knowledge of regulated marketing environments and the ability to balance creativity with strict compliance standards.
You will be responsible for driving customer acquisition, engagement, and retention while ensuring all initiatives meet Massachusetts Cannabis Control Commission (CCC) and New York Office of Cannabis Management (OCM) regulations.

Key Responsibilities

Regulatory Compliance
Ensure all marketing aligns with MA CCC (935 CMR 500) and NY OCM (Part 128) regulations
Maintain compliant advertising practices including age-gating (21+), disclaimers, and content restrictions
Partner with internal teams to review and approve all campaigns

Marketing Strategy & Execution
Develop and execute multi-channel marketing strategies across retail and digital platforms
Lead product launch campaigns, seasonal promotions, and store-level marketing initiatives
Align marketing efforts with inventory strategy, vendor partnerships, and revenue goals

Digital & CRM Marketing
Partner on website content, SEO, and local search visibility
Oversee cannabis marketplace platforms (Leafly, Dutchie)
Execute compliant email and SMS campaigns using CRM tool Alpine IQ
Track KPIs and campaign performance, optimizing for ROI and customer engagement

Retail Merchandising & Promotions
Develop compliant in-store displays, signage, and promotional materials
Support, plan and execute compliant promotions and loyalty programs
Partner with store teams to ensure consistent brand execution

Brand & Community Engagement
Manage social media presence within platform and regulatory constraints
Support community outreach and partnerships in MA and NY markets
Promote cannabis education and brand awareness for all store staff members

New York Pre-Opening & Launch Responsibilities
Support a new store opening in New York, aligning marketing readiness with OCM approvals
Develop compliant pre-launch and grand opening strategies
Partner to build digital presence (website, SEO, dispensary listings) ahead of launch
Implement CRM systems and customer acquisition strategies for new markets
Coordinate merchandising, vendor activations, and community engagement initiatives
Track launch performance and optimize post-opening marketing strategies

Qualifications

Experience
Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of marketing experience (retail or regulated industry preferred)
Experience in cannabis or multi-state regulated environments strongly preferred

Skills
Strong knowledge of MA and/or NY cannabis marketing regulations
Expertise in digital marketing, CRM, and campaign analytics
Ability to manage multiple markets and cross-functional teams
Highly organized, detail-oriented, and results-driven
Creative thinker with strong brand and merchandising instincts

Compensation & Benefits

Additional Benefits Include:
Health, dental, and vision insurance
Paid time off and holidays
401K
Employee discounts

Why Join Reverie 73?
Be part of a high-growth, multi-state cannabis brand
Work at the forefront of a dynamic, evolving industry
Play a key role in building compliant, innovative marketing strategies
Collaborate with a passionate and mission-driven team

Reverie 73 is an equal opportunity employer. We strive to be a welcoming place for everyone, and we do our best to make sure everyone feels supported and connected at work!

Reverie 73 is an equal opportunity employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

Reverie 73 is a strong proponent of social equity in the regulated marijuana industry. We offer job accessibility and career development for those from communities that have been disproportionately impacted by marijuana prohibition and enforcement.