Marketing Manager

BACKGROUND

The American Counseling Association (ACA) is the world’s largest organization representing professional counselors in various practice settings. Our vision: We are the preeminent advocate and resource for professional counselors and their clients in a world where everyone has access to mental health services.

Our mission: Advancing the counseling profession, mental health and well-being through education, advocacy, community, inclusion and research.

Our values: Diversity, Equity & Inclusion, Integrity, Proactive Leadership, Professional Community & Relationships, Scientific Practice & Knowledge, Social Justice & Empowerment. 

All ACA team members are encouraged, supported, and expected to demonstrate The Way We Work Values: Be Flexible, Be Creative, Be Empowered, Be Inquisitive, Be Collaborative and Be Respectful. 

JOB PURPOSE

As the Marketing Manager for ACA, you will develop, produce and implement integrated marketing plans and campaigns to support all ACA programs, products and services (e.g., membership, events, advocacy, publications, webinars). You will be essential in ensuring the most relevant content is delivered to the right audience, at the right time and supporting our mission of advancing the counseling profession, mental health and well-being through education, advocacy, community, inclusion and research. 

Reporting to the Director of Marketing, the Marketing Manager serves as lead in the development of effective and innovative marketing campaigns, while working on a highly collaborative team and interacting regularly with staff across the organization. This individual will join a team of brand stewards, ensuring that all ACA communications and marketing materials are brand compliant. They will also serve as the primary project manager of marketing campaigns, ensuring that all assets and collateral, including messaging, graphics, tactical outlines, etc. are delivered accurately and on time. The Marketing Manager will be a key team member in enhancing ACA’s digital marketing strategy and program to continue to meet our goals and bring our mission to life. 

DIMENSIONS AND DEPARTMENT ORG CHART

• 1 direct report
• Travel to 1-3 meetings/events per year, including the ACA Conference & Expo

KEY RESPONSIBILITIES 

• Manage email marketing campaigns, including creation, testing, scheduling and approval processes.
• Contribute to the development of marketing plans, tactics and research for ACA programs, products and services. 
• Write and edit marketing content for emails, website, social media and print ads. 
• Manage incoming Communications and Marketing support requests from staff across the organization. 
• Work with ACA’s graphic designers to develop brand-aligned creative in support of marketing plans and tactics. 
• Collaborate with ACA’s Communications team to build robust social media campaigns that help move the needle in the promotion of ACA programs, products and services. 
• Support analytics management by monitoring and tracking the performance of marketing efforts across all channels, including email, social media, print and website. Leverage data to recommend adjustments to marketing tactics.  
• Represent ACA and exhibit at occasional in-person events and conferences. 
• Assist in logistics for ACA’s field marketing efforts, including outlining collateral needs and preparing them for shipment. 

• Bachelor’s degree preferred in marketing, communications or a related field, with 5 years of experience. Experience in an association or other nonprofit organization is preferred. 
• Proven success in developing multi-channel marketing plans and campaigns. 
• Strong project, time management and decision-making skills with the ability to multitask and work in a deadline-oriented environment. 
• Data-driven marketing mind with an eye for using data to optimize marketing efforts. 
• 2–3 years of relevant team leadership or supervisory experience. 
• Strong marketing copywriting skills with experience writing for search engine optimization (SEO) and the ability to convey information in an easy-to-understand, compelling and engaging manner. 
• Proficient use of office software and programs: Microsoft Office Suite and Adobe Creative Suite. 
• Willingness to stay informed about current trends, research and best practices in the marketing field. 
• Excellent interpersonal communication skills with the ability to work as part of a team and collaborate. 

#LI-Hybrid Location: Candidates based in the Washington, D.C.-metro area (DC, VA, MD) preferred; however, we welcome applications from qualified candidates regardless of location. This role usually requires in-person presence at the office, approximately four times per year (to include ACA annual conferences). 

PHYSICAL DEMANDS

The position is in an office environment, requires sitting and some standing, and has a limited 15–20 pounds lifting requirement. It requires the ability to operate computer equipment, telephone, and general office equipment to generate and transmit communications. 

If you have any questions, please send an email to [email protected].

E/O/E