Marketing Manager

The Role

We're looking for a Marketing Manager to be the Chief Revenue Officer's day-to-day operating partner on the retail side of the business. Our influencer/ambassador program, product launch process, and community engagement playbooks are already built and running — this role owns making them run well, while also coordinating our email/SMS, Shopify site, and social efforts into one tight, on-time execution engine.

This is a hands-on, execution-first seat for someone who thrives on structure, moves fast, and is comfortable directing vendors and teammates across multiple channels at once. We'd love for this person to be a genuine car enthusiast with real interest in the truck, Jeep, and aftermarket space — someone who already lives in our world and understands our customer.

What You'll Do

• Serve as the CRO's right hand on retail marketing — turning priorities into a coordinated plan across all retail activation platforms, including not limited to email/SMS, the website, and social


• Own the retail marketing calendar, keeping product launches, promotions, and seasonal campaigns aligned across every channel


• Partner with our Klaviyo lead on email/SMS campaigns and flows, and our Shopify lead on site merchandising and CRO testing


• Manage our paid social agency partner — briefs, creative review, budget pacing, and reporting


• Direct our Social Media Manager's content calendar to stay aligned with launches and brand voice


• Run our established ambassador and influencer program — recruiting, onboarding, tracking, reporting


• Execute our new-product rollout playbook for every launch


• Manage our presence in owned and third-party enthusiast forums and Facebook groups (Wrangler Forum, Tacoma World, Jeep Gladiator, and more), following our existing engagement playbook

What We're Looking For

• 3–5 years in retail/eCommerce marketing, marketing operations, or project management — automotive aftermarket or enthusiast space strongly preferred


• Hands-on experience with Shopify and Klaviyo


• A track record of running multiple structured programs at once and managing vendors/agencies to deadlines


• Strong cross-functional collaborator — comfortable coordinating across retention, eCommerce, and social without owning any single channel


• Process-minded: excels at executing within established systems, and knows how to spot where they should be improved