Marketing Manager

Roles and Responsibilities

• Responsible for the smooth execution of marketing campaigns, including managing campaign goals, content creation and curation, team/stakeholder communication, project management, development of promotional assets, and reporting results.


• Manage advertising channels, including trade publications/paid social/PPC/display from creation to execution, performance management, optimization, and budget adherence.


• Create or support the development of content, spanning a multitude of different content formats and types.


• Own the planning, design, creation, and reporting of social media and email marketing efforts for Shiftboard's ecosystem. 


• Support the planning and execution of events (tradeshow, webinars, etc.) to ensure attendees' positive experience.


• Develop an understanding of marketing KPIs to serve as a reporting and analytical expert, supporting key analysis to understand various performance and trends of marketing impact.


• Partner with key stakeholders within marketing as well as cross-functionally.


• Leverage a broad range of marketing technologies including but not exclusive to HubSpot, Salesforce, ZoomInfo, WordPress, Google Analytics, and Google AdWords.


• Develop necessary knowledge of Shiftboard's customers, target markets, products, positioning, and market space.

Qualifications

• B.A./B.S. degree in marketing or related field required


• 1-3 years of professional experience in a marketing role


• Results-oriented with a metric mindset, a can-do attitude, and an eye for detail


• Extremely comfortable in a fast-growth start-up environment


• Experience in B2B SaaS marketing a big plus


• Must have the ability to learn quickly and effectively


• Excellent organizational, project, and time management skills