Marketing Manager

Job Summary

The Rush Companies are seeking an experienced

Marketing Manager

to join our diversified construction and real-estate management companies. We are a Puget Sound developer/builder with over 35 years of industry experience, headquartered in Gig Harbor, Washington. Rush specializes in development, commercial and residential construction as well as real capital investments, and property management.
In support of the businesses, the Marketing Manager will work with divisions to create the strategic marketing plan and manage the execution of marketing, outreach, communications, and digital products for all

The Rush Companies . This position will play a pivotal role in promoting The Company’s brand, and build on current methods that elevate our presence, some of which are business and market segment specific, resulting in integrated marketing campaigns that ensure consistency across all brands.

Marketing Responsibilities

– working in coordination with business and staff leads to:
Develop, implement and own the execution of the strategic plan, using predefined measures that evaluate/define results that lead to improved marketing strategies
Lead company-wide branding campaign efforts
Develop and submit both a global budget as well as division specific budgets
Manage, update and maintain opportunity pipeline, verify CRM data to ensure integrity and maintain leads and contact lists
Seek opportunities for customer/client reviews and publish accordingly, while implementing change in opportunity areas
Coordinate with staff on research, production and delivery of reports and RFP’s
Provide graphic design support for a variety of collateral materials
Conduct market research including competitor analysis, homebuyer/customer studies, and overall sales analytics
Assist business specific staff to identify notable activities and milestones and to generate marketing content for distribution on various internal and external platforms (project ground breakings, grand openings, topping off, etc.)
Work collaboratively with team to determine community identities, including signage, monuments, plan naming, and all supporting sales medium
Lead content publication for projects and communities

Outreach Responsibilities
Manage and expand relationships with all media to ensure the most effective messaging and positioning for each division
Engage industry organizations to identify opportunities for Rush team member(s) participating in presentations, panels, and other events. Develop marketing content to support these efforts
Develop and implement marketing communication strategies in coordination with leadership and key staff
Research, write, edit and proof all levels of copy for all external and internal needs
Identify and participate in philanthropy events
Proactively manage relationships with external real estate sales team

Professional & Technical Skills
Excellent project management, organizational and prioritization skills
Marketing communications experience in copywriting, graphic design, or PR
Proficient in Illustrator, InDesign, Photoshop and Graphic Design
Publishing tools: HubSpot, Sprout Social
Social: X (formerly Twitter) / Facebook / Instagram / YouTube / Blog / LinkedIn
Experienced working with databases and CMS platforms

Education & Experience
Bachelor’s degree in marketing, communications, English, business management and/or related fields
10+ years’ experience in marketing
Construction, real estate or A/E experience strongly preferred
Strong acumen in public relations
Experience in business development and market research analysis
Knowledge of industry-related marketing concepts and terms in order to read, interpret, and apply market information and trends to understand potential impacts on our businesses.

Compensation & Benefits
Compensation: $ 110,000 - $130,000
Benefits: Medical, Dental, Vision, Life Insurance, 401(K) matching, Tuition Reimbursement, Paid Time Off, Bonus Pay.

For more information about The Rush Companies or the application process, go to: http://www.therushcompanies.com/rushcareers

Equal Opportunity & Drug-Free Employer

Disclaimer: This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job duties and responsibilities.

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