Marketing Manager

At Vetted, we are focused on building a new way of veterinary care ensuring that pets have the best access to whole-istic preventative care focusing on pets' health and wellness.

We are seeking a dynamic and results-oriented well-rounded Marketing Manager to join our team. The ideal candidate will have a strong B2C background in marketing management (digital, email, local marketing, in-store marketing, sales scripts, and preferably retail store/stores, sales promotion, events, and offline advertising).

This role requires a person to manage marketing and sales to consumers, the ability to work with strategic goals and plans, a creative mindset, and a team player who is a people person (who really loves pets).

Our audience is younger pet parents in major urban areas. The Marketing role needs to be able to focus on two types of marketing: existing customers focusing on upsell and loyalty, as well as recruiting new customers - in equal capacity.

Responsibilities:

Marketing Planning:

Develop and implement comprehensive marketing plans, online and offline, to increase brand visibility and drive customer booking.

Social Media Management:

Manage freelance writers, contributing designers, and advertising specialists, across social platforms to engage with locally segmented target audience.
Manage the creation and aggregation of compelling content meeting multiple marketing goals

Email & CRM Marketing:

Plan and execute email marketing and text-based campaigns, including overseeing design templates, and actionable content. Analyze campaign performance and focus on continuously improving performance.

Local Marketing:

Including geo-based mobile campaigns, context-based messaging, and location-based targeting in real-time.

Offline Marketing:

Including local advertising, marketing communications production, print materials, customer community events, and marketing & sales presentations.

Analytics and Reporting:

Monitor and analyze key performance indicators (KPIs) to measure the success of digital and overall marketing efforts, as an ongoing business routine.
Provide regular reports and insights to the marketing team, highlighting areas for improvement and optimization.
Stay informed about competition, industry trends, and emerging technologies and educate the team about relevant and new findings

Collaboration:

Collaborate with cross-functional teams, including design, sales, and product teams, to ensure alignment and consistency in messaging across all channels.

Qualifications:

Marketing Management experience
Bachelor's degree in Marketing, Business, Communications, or a related field.
Proven experience of 4-5 years in digital marketing, social media and local marketing, - a must. Experience in consumer facing retail marketing, in large cities - an advantage
Creative mindset with the ability to think strategy and execute promptly.
Excellent written, verbal and in-person communication and presentation skills.
Analytical mindset with the ability to interpret data and draw actionable insights related to sales.
Strong project management and organizational skills.
Benefits :

Competitive salary
Health, dental, and vision insurance
Retirement savings plan
Professional development opportunities
Dynamic and collaborative work environment

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