Marketing Manager, App Growth, PEOPLE App

Job Summary

The Marketing Manager, App Growth is responsible for developing and executing marketing campaigns that drive app installs, user acquisition, and active user growth. Reporting to marketing leadership, this role owns end-to-end campaign development across multiple channels and works cross-functionally to deliver measurable business impact.

This execution-focused position supports growth strategy, performance marketing initiatives, creative development, campaign tracking, and retention efforts. The ideal candidate has 4–5 years of experience in growth or digital marketing and thrives in a fast-paced, collaborative environment.

Key Responsibilities

• Contribute to the development of user growth strategy in partnership with leadership and key stakeholders

• Plan, execute, and test marketing campaigns across owned and operated channels including email, web, in-app, social, print, and events

• Identify new marketing channels and growth opportunities to acquire high-quality, engaged users

• Manage and optimize performance marketing campaigns directly or through agency partners

• Develop creative briefs and collaborate with creative, editorial, and design teams to produce high-performing assets

• Project manage campaign timelines, deliverables, and cross-functional coordination

• Set up campaign tracking and coordinate new tracking requirements with product and engineering teams

• Support retention and re-engagement initiatives through audience segmentation, messaging strategy, and creative ideation

• Monitor competitor activity, platform updates, and audience trends to inform strategy

• Collaborate across teams to align on strategy, execution, and reporting

Qualifications

Education:
Bachelors degree or equivalent education and experience

Experience:
4–5 years of experience in growth marketing, digital marketing, app marketing, or related field

Skills & Abilities:

• Experience managing multi-channel marketing campaigns

• Hands-on knowledge of performance marketing and campaign optimization

• Strong analytical skills with ability to interpret performance data

• Experience coordinating cross-functional teams

• Strong project management and organizational skills

• Ability to thrive in a fast-paced, results-driven environment