Marketing Manager- Chicago

Job Description

Position Overview

At F1® Arcade we are driving innovation and operations of our cutting-edge concept, where dining meets dynamic entertainment.

The in-venue Marketing Manager is focused on driving venue traffic, covers, guest frequency and local relevance by executing the global marketing strategy within the local market.

Brand Leader:

This Marketing Manager will work closely with venue operations team to deliver seamless guest experiences. This leader is the connector for the global brand strategy and local market execution - ensuring every venue feels locally relevant while championing global branding.

Key Areas of Responsibility

Community Engagement

• The role will create and deliver a weekly calendar of events, partnerships, activations and community engagement initiatives designed to increase awareness, drive bookings and grow repeat visitation.


• Support Formula 1® race weekends, seasonal moments and local city events.


• Develop local marketing plans tailored to venue audiences.


• Build partnerships with local sports teams, business networks, schools, tourism organizations and entertainment communities.

Marketing Strategy

• Execute the global marketing strategy and campaign calendar at venue level.


• Drive guest growth in covers, walk-ins, bookings and repeat visitation.


• Support CRM growth and loyalty sign-ups through venue activity to increase repeat visitation and guest loyalty.


• Increase in local social engagement by supporting local social media and influencer activity.


• Contribution to venue revenue targets by promoting guest satisfaction and NPS.

Strategic Partnership & Collaboration:

As an in-venue brand champion, this strategic marketing leader is responsible for bringing the F1 Arcade brand to life in the community, by events and through partnership opportunities.

Skills Required:

• Experience in hospitality, venue, local or experiential marketing.


• Strong relationship building and networking skills.


• Commercial mindset with focus on driving traffic and revenue.


• Ability to manage multiple projects, events and activations simultaneously.


• Experience working with partnerships, influencers or community organizations preferred.


• Ability to consistently demonstrate F1 Arcade Core Values;

Pursuit of Excellence

Positive Energy

Integrity

Team Spirit

Basic Physical Requirements

When working at an F1® Arcade venue, Team Members must be able to perform the duties of that venue. The team member will frequently sit for short periods of time, talk via Cloud Based video conferencing and the phone often, and hear and manipulate objects constantly.

Additional requirements will include lifting up to 10 (ten) pounds constantly and up to 50 (fifty) pounds as required. Lifting from floor to shoulder constantly and overhead infrequently. Twisting and reaching frequently. Grasping objects to move or manipulate constantly. Working in hot then cold environments for extended periods of time. Will stand and walk for extended periods of time. Frequent hand washing and sanitation is required. Ability to use knives, slicing equipment, and other food preparation equipment. Team Member must be able to communicate with Guests and other Team Members and manipulate handheld and desktop devices.

F1® Arcade is an equal opportunity employer. All applicants will be considered for employment without attention to race color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.