Marketing Manager - China Business Strategy

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.   

As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes a media portfolio including Type.Set.Brooklyn and BK Mag, as well as Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.   

Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.  

We are guided by our core values: 

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.


• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.


• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.


• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY

This role leads the marketing and content‑driven growth of our China business, shaping how our brands connect with fans through compelling storytelling, digital media, and culturally relevant campaigns. With a strong focus on content production and social platforms, the Marketing Manager drives innovative strategies tailored to the China market—bringing bold ideas to life that deliver measurable impact.

You’ll partner cross‑functionally to manage external media platforms, internal communications, brand initiatives, and creative campaigns, while building meaningful relationships across talent, culture, and community. Success in this role is reflected in audience growth, standout content, strong partnerships, and a growing talent network that elevates our presence in China.

This position manages one Marketing Coordinator and plays a key role in advancing both brand influence and business results.

WHAT YOU WILL DO

• Lead content strategy and creative direction to grow and elevate the Nets brand in China.


• Develop and publish daily content across major Chinese platforms (Weibo, WeChat, Douyin, Tencent) for BKSE entities (Brooklyn Nets, New York Liberty, Barclays Center).


• Identify cultural moments and media trends to drive timely, relevant, and engaging content.


• Produce and host original long‑form content for the China market, from concept and scripting through filming, editing, and distribution.


• Adapt U.S. content for Chinese audiences and manage localization with external partners.


• Track performance, define KPIs, and optimize organic and paid strategies based on data insights.


• Partner cross‑functionally with Marketing, Content, Creative, Brand, Game Presentation, and Basketball Operations.


• Lead major campaigns and seasonal initiatives for China, including Chinese New Year, from planning through execution and recap.

WHAT YOU WILL BRING

• 5+ years of hands‑on social media experience, ideally within sports or a related industry.


• Expert‑level knowledge of major Chinese social platforms (Weibo, Douyin, Rednote, and others), including algorithms, content formats, and user behavior.


• Proven familiarity with China’s social media and digital ecosystem.


• Experience using analytics to optimize content strategy and performance.


• A strong understanding of how to drive engagement and growth across multiple platforms through strategic planning and execution.

WHO YOU ARE

• A strategic, data‑driven storyteller with a strong sense of timing, audience engagement, and cultural relevance.


• Deeply plugged into China’s sports, entertainment, and pop culture landscape, with an instinct for connecting sports to broader narratives.


• Adept at turning performance data into clear insights and recommendations.


• A long‑term thinker who understands how brand building and audience growth compound over time.


• Culturally fluent, with a strong awareness of fan behavior, content trends, and key cultural moments in China.

COMPENSATION

 $70,000 - $85,000 per year

Full-time employees are eligible for a robust slate of total rewards, including:

• Bonus eligibility


• Medical, dental, and vision coverage; HSA and FSA eligibility


• 401k Employer Match at 4%


• Competitive PTO policy & Company Holidays


• Parental leave policy eligible after 6 months of service


• Access to events at Barclays Center, subject to ticket availability


• Free lunch onsite Monday - Thursday; onsite barista bar


• And more!

WORK ENVIRONMENT

The incumbent primarily works in an office environment but is expected to attend Brooklyn Nets games, concerts, and major events at Barclays Center, including nights, weekends, and holidays.

Travel Requirements: May be required to travel on rare occasions (<5%); trips may require air travel and/or overnight stay for one or more nights. 

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.