About the Role
We are seeking a creative, strategic, and results-driven Marketing Manager to lead the marketing and brand growth of our clinic. The ideal candidate will be responsible for developing and executing integrated marketing strategies that strengthen brand awareness, increase patient engagement, generate qualified leads, and support sustainable business growth.
This role requires a strong understanding of healthcare, wellness, beauty, or service-based marketing, along with the ability to combine strategic planning, digital marketing, campaign management, partnerships, and data-driven decision-making. The Marketing Manager will work closely with clinical, operations, sales, and leadership teams to ensure that all marketing activities accurately represent the clinic’s services, values, and standards.
Key ResponsibilitiesMarketing Strategy & Brand Growth
Develop and implement annual and monthly marketing plans aligned with the clinic’s business objectives.
Build strong brand awareness and position the clinic as a trusted provider of high-quality healthcare and wellness services.
Identify market opportunities, target customer segments, and growth areas.
Develop marketing strategies to increase patient inquiries, consultations, appointments, service utilization, and customer retention.
Monitor market trends, customer preferences, and competitor activities to identify opportunities and improve marketing performance.
Ensure consistent brand messaging, visual identity, and communication across all marketing channels.
Digital Marketing & Lead Generation
Lead and oversee digital marketing activities across social media platforms, search engines, websites, email, and other relevant channels.
Develop and manage performance-driven campaigns focused on lead generation, appointment bookings, and customer acquisition.
Coordinate the creation of engaging content, including social media posts, videos, educational materials, promotional campaigns, and patient-focused communications.
Work with internal teams and external agencies to improve website visibility, search performance, online engagement, and conversion rates.
Monitor campaign performance and optimize marketing activities based on data and customer insights.
Ensure timely follow-up and effective coordination of marketing-generated leads with the relevant teams.
Campaigns, Promotions & Events
Plan and execute service launches, awareness campaigns, seasonal promotions, health and wellness campaigns, and customer engagement activities.
Develop attractive promotional concepts while ensuring that all communication remains ethical, accurate, and aligned with clinic standards.
Organize and manage health camps, seminars, workshops, corporate outreach programs, community initiatives, and promotional events.
Coordinate with vendors, agencies, media partners, influencers, and other external stakeholders.
Manage campaign timelines, budgets, deliverables, and performance outcomes.
Partnerships & Business Development
Identify and develop strategic partnerships with corporate organizations, insurance providers, healthcare professionals, wellness partners, and relevant institutions.
Build relationships that support referrals, brand visibility, customer acquisition, and long-term business growth.
Develop corporate wellness and employee health engagement initiatives.
Explore new marketing channels, partnerships, and business opportunities.
Team Leadership & Stakeholder Coordination
Lead, mentor, and support the marketing team to achieve departmental goals.
Set clear objectives, monitor performance, and provide regular feedback and professional guidance.
Collaborate closely with clinical, customer service, operations, sales, and management teams.
Ensure marketing campaigns are aligned with service capacity, patient experience, and operational priorities.
Coordinate with external creative agencies, digital marketing partners, media houses, production teams, and vendors.
Budgeting, Reporting & Performance Analysis
Prepare and manage the marketing budget while ensuring efficient use of resources.
Track key performance indicators, including lead generation, appointment conversions, customer acquisition cost, campaign reach, engagement, and return on investment.
Prepare weekly and monthly marketing reports with insights, results, challenges, and recommendations.
Use marketing data and customer feedback to improve campaign effectiveness and overall customer experience.
Present marketing plans, campaign performance, and growth recommendations to senior management.
Compliance & Reputation Management
Ensure that all marketing communications are accurate, responsible, ethical, and consistent with applicable healthcare and advertising guidelines.
Avoid misleading claims and ensure that service information is communicated clearly and professionally.
Support online reputation management by monitoring customer feedback, reviews, and public engagement.
Maintain confidentiality and ensure that patient information is not used or disclosed without appropriate authorization.
Qualifications & Experience
Bachelor’s degree in Marketing, Business Administration, Management, Communications, or a related field.
Master’s degree or professional certification in Marketing, Digital Marketing, or Brand Management will be an added advantage.
Minimum 4–6 years of relevant marketing experience, preferably in healthcare, clinics, wellness, beauty, hospitality, or other service-based industries.
Prior experience in a marketing leadership or managerial role is preferred.
Demonstrated experience in digital marketing, campaign management, lead generation, brand development, and team coordination.
Required Skills & Competencies
Strong strategic marketing and business development capabilities.
Excellent understanding of digital marketing, social media, content marketing, and performance marketing.
Strong leadership, team management, and stakeholder coordination skills.
Excellent communication, presentation, and interpersonal abilities.
Creative thinking with strong commercial and analytical judgment.
Experience in campaign planning, budget management, and marketing performance analysis.
Ability to understand customer behavior and develop effective customer engagement strategies.
Strong project management and organizational skills.
Proficiency in MS Office and relevant digital marketing and analytics tools.
Ability to work independently, manage multiple priorities, and meet deadlines.
Key Performance Indicators (KPIs)
Growth in qualified leads and patient inquiries.
Increase in consultation and appointment bookings.
Lead-to-appointment and appointment-to-service conversion rates.
Customer acquisition and retention.
Brand awareness, reach, and engagement.
Marketing campaign performance and return on investment.
Growth in digital audience and online visibility.
Website traffic and conversion performance.
Success of promotional campaigns, events, and partnerships.
Marketing budget utilization and cost efficiency.
Team performance and timely execution of marketing initiatives.
What We Offer
Opportunity to lead the marketing growth of a dynamic and patient-focused clinic.
A collaborative and innovative working environment.
Opportunities for professional development and career growth.
Competitive salary and performance-based incentives.
Additional benefits as per company policy.
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