Marketing Manager - Italy

Excellent opportunity for a Marketing Manager to join us within our Italy team! 

As our new Marketing Manager, you will be creating and coordinating marketing actions with our 360 marketing team and external partners. You will be the point of contact for our partners and maintain the day to day dialogue with them to make sure we get the best visibility, promotions and placements. In this role, you’ll lead a team of marketing specialists - so you’ll need to be both a skilled marketer and an effective people leader.

A taster of what you will be involved with:

• Analyse strategy across the market and brands, analyse the effectiveness of marketing campaigns and optimise accordingly.


• Provide structured input into brand strategy and creative development for the market.


• Structure best practice thinking and ensure knowledge integration into local market planning.


• Ensure high quality and 360-approach in execution of marketing plans by brand.


• Own marketing operations communication with different stakeholders including but not limited to design, AdOps and commercial team.


• Work closely with legal and procurement to onboard new supplier (from negotiation to contractual phase).


• Sponsorships’ management.


• Team Management - you will be conducting 121s, development discussions and ensure KPIs are met. 

What we are looking for:

• Native Italian speaker & Advanced English speaker. 


• 2+ years' team management experience. 


• 5+ years’ experience in B2C marketing.


• Strong understanding and experience of iGaming, online marketing or e-commerce.


• Experience in buying media either directly or via media agency.


• Proven track record of executing creative and highly efficient marketing campaigns. 


• Knowledge of biddable channels and performance channels.


• Highly structured, hands-on, multi-tasking marketer with a clear ability to focus on results and return of investment. 

What we offer

Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.

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