Marketing Manager IV

Marketing Manager IV to join their team in San Diego, CA.

https://kforce.workllama.com/atsuser/referral/jtGgBW?utm_source=workllama_share&utm_campaign=tp&utm_medium=referral

Overview: Join the client's Growth Strategy Team as a Growth Strategy and Product Marketing Manager, delivering growth with a focus on the full end to end customer journey from top of funnel to conversion for our Consumer Assisted offering, Expert Full Service. This is a highly collaborative role within the Assisted Growth Strategy team, responsible for supporting new growth opportunity identification and product marketing execution. You will work closely with partners across both our Assisted and Core strategy and marketing teams, Product Management, Customer Success, Research, Analytics, and Finance. The ideal candidate will possess a mix of strategic thinking and insight, strong communication skills, a collaborative mindset, and extensive growth/marketing strategy experience in a fast-paced, cross-functional environment. Primary Responsibilities:

Coordinate GTM channel execution and support product marketing to drive expert-led marketing and top-of-funnel (TOF) opportunities that serve both acquisition and returning user re-engagement

Drive the development and execution of growth strategies and end to end experiences for our Consumer Assisted Portfolio, with a focus on the returning user experience, onboarding, and lifecycle

Utilize qualitative/quantitative research, customer insights, and A/B testing to influence product roadmaps and deploy data-driven growth strategies that deliver improved business outcomes

Optimize existing Assisted customer journeys for top entry points, front doors, landing experiences, and customer navigation across our portfolio of Assisted and TTO offerings

Leverage customer insights, competitive analysis, and data to unlock growth, influence product roadmaps, and ensure strategic rigor in decision-making

Own the customer problem and collaborate with Research to build deep insights on Full Service customers

Bachelor's degree required; MBA preferred

10+ years professional experience in growth or product marketing, with a focus on re-engagement and retention

Experience in top-of-funnel channel strategy, activation, and execution; pricing strategy; And retention, re-acquisition, and lifecycle marketing

Proven experience influencing and collaborating with cross-functional teams to deliver strong growth

Demonstrated success in designing and executing integrated marketing and growth strategies across digital and offline channels

Strategic mindset with the ability to integrate business priorities into short- and long-term plans

Self-starter with a track record of proactive leadership, prioritization, and managing multiple workstreams simultaneously

Solid written and verbal skills for communicating strategic objectives and results to cross-functional teams and senior leadership

Demonstrated high levels of ownership, responsibility, initiative, and a desire to drive measurable performance results

Track record of making principled, data-based business decisions while managing ambiguity

Strong experience uncovering qualitative and quantitative customer insights to drive decisions and influence end-to-end customer experiences

Strong data analysis skills, including hypothesis-driven testing, test result analysis, and making recommendations

Plus: Experience working with or leading expert-led or service-based business models

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

 This job is not eligible for bonuses, incentives or commissions.