Marketing Manager (Level Depending on Experience)

The Marketing Manager is responsible for developing and leading the marketing strategy and tactics to drive business growth for STEM disciplines. The Marketing Manager will develop and execute an annual marketing plan that focuses on go-to-market strategies including sales enablement, marketing communications into all channels, and developing customer engagement strategies. Other responsibilities may include execution of market research and presenting insights, working on cross-functional projects. This role does not have managerial responsibilities.

Major Responsibilities Include, But Are Not Limited To:

Travel to campus, company meetings, and conferences and events. For campus and customer-focused travel, the Marketing Manager helps the rep assess the sales situation and position Macmillan products and services for success. The Marketing Manager meets with key faculty, prepares/delivers presentations, and answers specific product questions to help move customers through the funnel. Travel can also include company meetings such as Marketing Planning, and/or conferences and special events.
Data analysis. The Marketing Manager uses marketing and sales analytics to inform decisions and campaigns. This may include analysis for market research, customer personas, segmentation and targeting, and tactical performance.
The Marketing Manager develops and executes all aspects of the marketing program for STEM disciplines, portfolio may vary. This role will set the marketing direction, perform market research, and implement direct marketing activities to generate customer engagement and activity. The Marketing Manager will also assess and report on campaign activity and results and make recommendations to improve results. Additionally, this role will make recommendations to editorial/media partners for product development or improvement. It is also expected that the Marketing Manager will collaborate across departments to expand customer outreach and engagement, both to move customers through the marketing funnel, and to add new customers to the funnel. The Marketing Manager will take initiative to share ideas, train colleagues, and develop strategies and outcomes with the other discipline marketing managers.
The Marketing Manager collaborates with college sales, editorial, product, digital marketing, and other stakeholders to maximize STEM revenue by: (i) creating an agenda, coaching presenters, and leading training sessions during in-person or virtual National Sales Meetings as well as on-demand trainings/certifications; (ii) creating or initiating the creation of sales tools to support selling efforts; (iii) developing and managing relationships with key customers and thought influencers; and (iv) achieving sales and marketing goals. (v) Collaborate with other stakeholders to develop onboarding program/ongoing customer trainings and support.

Required Qualifications:

Bachelor's degree.
Minimum of two years of publishing or related sales or marketing experience.
Excellent oral and written communication skill.
Ability to travel nationally up to ten weeks a year.
Familiarity with Generative AI tools to develop marketing tactics and collateral.
Core competency with data-management systems and ability to analyze data to track and inform campaign and portfolio performance.
Understanding and application of key product marketing concepts.
Strong communication and presentation skills.
Ability to think creatively and strategically.
Work collaboratively across various department and groups.
Analytical thinker and problem solver.
Customer focused.

Preferred Qualifications:

Prior experience in higher education or educational technology
Prior STEM field experience
Prior experience with Salesforce CRM
Experience in designing, implementing, and monitoring results from sales/marketing campaigns
Ability to multi-task and self-organize

Salary Range: $75,000-$80,000/year

Exemption status: Exempt

Physical Requirements:

This position requires periods of concentration, must be able to multi-task, must be able to travel occasionally. It may be required to lift 35lbs of books when setting up for sales meetings or conferences. Working on laptop or computer for sustained periods of time to respond to sales or author inquiries, as well as to create marketing materials to aid in sales efforts.

The Senior Marketing Manager is responsible for developing and leading the marketing strategy and tactics to drive business growth for STEM disciplines. The Senior Marketing Manager will develop and execute an annual marketing plan that focuses on go-to-market strategies including sales enablement, marketing communications into all channels, and developing customer engagement strategies. Other responsibilities may include execution of market research and presenting insights, working on cross-functional projects. This role manages other employees.

Major Responsibilities Include, But Are Not Limited To:

Travel to campus, company meetings, and conferences and events. For campus and customer-focused travel, the Senior Marketing Manager helps the rep assess the sales situation and position Macmillan products and services for success. The Senior Marketing Manager meets with key faculty, prepares/delivers presentations, and answers specific product questions to help move customers through the funnel. Travel can also include company meetings such as Marketing Planning, and/or conferences and special events.
Data analysis. The Senior Marketing Manager uses marketing and sales analytics to inform decisions and campaigns. This may include analysis for market research, customer personas, segmentation and targeting, and tactical performance. The Senior Marketing Manager may also lead systems training for the STEM team as needed.
Development and Execution of Product Marketing Program. The Senior Marketing Manager develops and executes all aspects of the marketing program for STEM disciplines, portfolio may vary. This role will set the marketing direction, perform market research, and implement direct marketing activities to generate customer engagement and activity. The Senior Marketing Manager will also assess and report on campaign activity and results and make recommendations to improve results. Additionally, this role will make recommendations to editorial/media partners for product development or improvement. It is also expected that the Senior Marketing Manager will collaborate across departments to expand customer outreach and engagement, both to move customers through the marketing funnel, and to add new customers to the funnel. The Senior Marketing Manager will take initiative to share ideas, train colleagues, and develop strategies and outcomes with the other discipline marketing managers. The Senior Marketing Manager may also lead working groups or new initiatives.
Sales Enablement. The Senior Marketing Manager collaborates with college sales, editorial, product, digital marketing, and other stakeholders to maximize STEM revenue by: (i) creating an agenda, coaching presenters, and leading training sessions during in-person or virtual National Sales Meetings as well as on-demand trainings/certifications; (ii) creating or initiating the creation of sales tools to support selling efforts; (iii) developing and managing relationships with key customers and thought influencers; and (iv) achieving sales and marketing goals. (v) Collaborate with other stakeholders to develop onboarding program/ongoing customer trainings and support.

Required Qualifications:

Bachelor's degree
Minimum of four years of publishing or related sales or marketing experience.
Excellent oral and written communication skill.
Ability to travel nationally up to ten weeks a year.
Familiarity with Generative AI tools to develop marketing tactics and collateral.
Core competency with data-management systems and ability to analyze data to track and inform campaign and portfolio performance.
Understanding and application of key product marketing concepts.

Preferred Qualifications:

Prior experience in higher education or educational technology.
Prior STEM field experience.
Prior experience with Salesforce CRM.
Experience in designing, implementing, and monitoring results from sales/marketing campaigns with a product marketing focus.
Ability to multi-task and self-organize.

Salary Range: $80,000-$100,000/year

Exemption status: Exempt

Physical Requirements:

This position requires periods of concentration, must be able to multi-task, must be able to travel occasionally. It may be required to list 35lbs of books when setting up for sales meetings or conferences. Working on laptop or computer for sustained periods of time to respond to sales or author inquiries, as well as to create marketing materials to aid in sales efforts.

The Marketing Manager and the Senior Marketing Manager are both eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

This position will be filled at the level of Marketing Manager, or Senior Marketing Manager depending on experience.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee’s date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

Competitive pay and bonus plan
Generous Health Benefits (Medical, Dental, Vision)
Contributions to your 401k retirement account through Fidelity
Generous paid time off, sick time, floating holidays, and paid holidays (International Day for the Elimination of Racial Discrimination, Juneteenth, Indigenous People's Day, and more!)
Employee Assistance Program, Education Assistance Program
100% employer-paid life and AD&D insurance
And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.
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