Marketing Manager, Member Experience - Room for Advancement

Marketing Manager, Member Experience

Imagine having the opportunity to create a meaningful employment experience, one that meets your career goals and your desire to do socially responsible work.

Girl Scouts of Western Ohio is shaping the future of girl leadership! Our core strengths are rooted in our agile teams, our innovation and our belief that learning never stops. Joining Girl Scouts means you will be part of an inclusive team-centric organization where the girls and communities we serve are our top priority. Working at Girl Scouts of Western Ohio gives you the opportunity to build a meaningful career while you grow personally and professionally! Ready to join a team that's changing the world? Join us and be part of a movement that's shaping a brighter future for girls. Apply Today!

As the Marketing Manager, Member Services you will be responsible for the strategic direction and execution of member communications and engagement, including but not limited to: developing and managing retention marketing campaigns, print and digital (email, text) marketing, website content and strategy, and other initiatives. This position works to increase member engagement and rate of renewal, proactively builds relationships with current members, and ensures the Girl Scout message is appropriately represented.

Your duties as the Marketing Manager, Member Services will include:

1. Strategically develop, manage, and implement year-round member and volunteer communication plans—from needs assessment through planning and execution—with a focus on the overall customer experience and the goal of retention. Ensure all communications and campaigns:
   1. Use the right mix of tools/resources to achieve the objective(s);
   2. Apply consistent messaging across channels and are in alignment with the organization’s branding;
   3. Are well-designed, effective, and appropriate; and
   4. Are user-friendly and enhance the Girl Scout member experience.
2. Build two-way engagement with volunteers that enlists volunteers as brand ambassadors:
   1. Engage in social (and real) conversations with Service Units to identify stories, media and influencers at a neighborhood level; and
   2. Ensure volunteers have access to current brand standards and encourage their application across service unit and troop communications.
3. Serve as MarComm representative on troop growth, member retention, and member renewal project teams.
4. Provide and maintain GSWO’s website and other resources that are readily available to assist members and volunteers.
   1. Work with colleagues across the organization to apply content strategy, aligned with year-round communications calendar;
   2. Maintain overall branding and consistency in tone across pages; and
   3. Manage periodic overhauls (every 18-36 mos.).
5. Evaluate emerging communications technologies and platforms. Provide thought leadership and perspective for adoption where appropriate.
6. Establish appropriate metrics, evaluate, and report results regularly.
7. Participate and collaborate fully in MarComm team efforts, including cross-training and providing back-up support to the Marketing Manager, Digital Demand, to ensure comprehensive marketing and communications coverage.

To be successful, you should have:

• Bachelor's degree in journalism, public relations, marketing, or communications and at least two years’ experience in email marketing and website management; or any combination of education, training and experience that demonstrates the ability to perform the duties of the position.​​​​​​
• Familiarity with Salesforce Marketing Cloud or similar marketing automation platform.
• Basic understanding and experience with HTML and Google Analytics.
• Strong technical and problem-solving skills with an impeccable eye for detail.
• Exceptional writing skills and ability to engage with and serve as advocate for diverse audiences.
• Versatility, flexibility, and a willingness to work within constantly changing priorities.Ability to collaborate with a team remotely and in-person.

Benefits:
We value our employees’ time and efforts. Our commitment to your success is enhanced by competitive compensation, depending on experience, and a generous benefits package.

Perks:

• Ability to build your skills and grow your career.
• Supportive environment for learning and development.
• Flexibility for work/life balance.
• Opportunity for hybrid teleworking arrangement.
• A high-achieving and fun team.
• Casual dress code.

Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Diversity, Equity, Inclusion, and Belonging (DEIB)

We are proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce and are committed to creating an inclusive environment for all. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. GSWO is an EEO/Minority/Female/Disability/Veteran employer.