Marketing Manager, Retail

About the Role

We’re looking for a creative and collaborative retail marketer to support marketing and activation strategies for Old Navy’s Herald Square flagship and regional marketing initiatives across the NYC and Tri-State area. This role reports to the Director, Brand Marketing – OMNI Brand Experience and works closely with cross-functional teams to execute programs that drive traffic, engagement, and brand love.

What You'll Do

• Flagship Marketing Support

• Assist in planning and executing marketing activations for the Herald Square flagship, including events, promotions, and content moments.

• Coordinate with creative and store teams to ensure seamless execution of in-store experiences.

• Community & Cultural Engagement

• Help identify local partnerships and cultural opportunities that align with Old Navy’s values.

• Support amplification of activations through PR and social channels.

• Regional Marketing Execution

• Implement localized campaigns for NYC and Tri-State stores to drive awareness and traffic.

• Partner with field teams to deliver on-brand activations tailored to community needs.

• Campaign Coordination

• Manage timelines, vendor coordination, and logistics for retail marketing initiatives.

• Ensure alignment with national brand campaigns and creative standards.

• Performance Tracking

• Assist in monitoring KPIs and reporting on campaign effectiveness.

• Provide insights to inform future planning and optimization.

Who You Are

• 4–6 years of experience in retail, brand, or experiential marketing, preferably in fashion or lifestyle brands.

• Hands-on experience supporting store events or activations.

• Strong organizational and project management skills with attention to detail.

• Collaborative team player with excellent communication skills.

• Familiarity with NYC cultural trends and local marketing opportunities is a plus.

• Comfortable working in a fast-paced environment and juggling multiple priorities.