Marketing Manager Temporal Maternity Leave

Job Description - Marketing Manager Temporal Maternity Leave (247358)
Job Description
Marketing Manager Temporal Maternity Leave

(

Job Number:

247358

)
Brand

Job

Job

:

Marketing
Primary Location

Primary Location

:

Europe, Middle East, Africa-ES-MD-Madrid
Schedule

Schedule

:

Full-time
Shift

Shift

:

1st (Day) Shift
Job Type

Job Type

:

Standard
Description
Position Summary
• Defines the Marketing Strategy for the Brand in the Affiliate
• Builds and drives the 360° consumer marketing plan across all media channels
• Drives A&P mix optimization
• Defines the Consumer Journey(s) combining all communication and distribution channels
*DP & forecasting
*Merchadising focus and priorities
Job Description
ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA

·

Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations…) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams
·

Build consumer marketing calendar including A&P quarter and priorities
·

Push the collaboration with OL with the 360-degree approach
·

Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)
·

Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines
·

Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.
·

Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.
·

Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.
·

Identify new local opportunities to reach new consumer segments.
·

Develop digital, social and CRM focus.
·

Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.
·

Leadconsumer insights and data, infusing the overall team.
·

Define ‘sampling strategy’ and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.
Qualifications
Work Experience & Profile
×

Expertise of cosmetic industry
×

Passion for beauty and sensitivity to luxury

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