Marketing Manager (US)

We are seeking an experienced and proactive Marketing Manager,  who will be instrumental in shaping and executing a comprehensive iGaming marketing strategy.

Responsibilities:

• Design and implement a full-cycle marketing strategy specific to New Jersey’s iGaming landscape.


• Drive customer acquisition campaigns through PPC, SEO, affiliate partnerships, and other digital channels.


• Develop and execute retention and CRM initiatives to enhance player engagement and maximize lifetime value.


• Establish strong relationships with affiliates and local partners, negotiating partnerships that expand the company’s reach.


• Conduct in-depth market research to monitor competitor activity, identify trends, and understand customer preferences.


• Ensure all marketing activities comply with New Jersey’s gambling regulations and meet local requirements.


• Collaborate with cross-functional teams, including product, operations, and customer support, to align marketing strategies with overall business objectives.


• Track campaign performance, analyze data, and refine strategies to achieve optimal ROI.

Requirements:

• Proven track record in iGaming marketing, particularly within the US market; experience in New Jersey is a significant advantage.


• Expertise in acquisition, retention, CRM, affiliates, PPC, SEO, and partnerships.


• Strong understanding of New Jersey’s gambling regulations and market dynamics.


• Analytical mindset with a data-driven approach to decision-making and strategy optimization.


• Excellent negotiation and relationship-building skills, especially with affiliates and partners.


• Highly self-motivated, organized, and adaptable to a fast-paced work environment.


• Fluent (native) level of English.


• Based in the US (preferably New Jersey) or open to relocation to Cyprus.

What’s in it for you:

• A rare opportunity to be part of a pioneering venture in a growing market.


• Competitive compensation and benefits.


• A collaborative and innovative work culture.


• Clear pathways for professional development and career growth.


• Continuous learning and development opportunities with challenging projects.

In case of relocation:

• Full legalisation support for both employee and their family in Cyprus.
  


• Comprehensive relocation package, including travel and accommodation arrangements.