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Marketing Manger- Franchise Development

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Job Description - Marketing Manger- Franchise Development

 


Franchise Marketing Strategy & Planning



  • Plan, execute, and manage the overall strategy for franchise marketing including digital media, trade media, social media, advertising, and industry events

  • Develop and manage the franchise marketing budget including advertising, trade media, production, social media, and event investments to ensure strong ROI

  • Track marketing performance and adjust strategies based on results


Franchise Lead Generation & Pipeline Support



  • Generate and qualify franchise development leads through digital channels including social media, web, email, and trade shows

  • Partner with the Franchise Development team to ensure marketing programs support the sales pipeline

  • Develop and manage email marketing programs that nurture franchise prospects


Digital Marketing & Content



  • Manage franchise development social media channels to raise awareness, grow engagement, and strengthen brand reputation

  • Develop and publish digital content including written, visual, and video assets

  • Manage LinkedIn accounts for franchise development leaders and ensure alignment with overall brand strategy

  • Oversee updates and optimization of the franchising website and related microsites, ensuring SEO alignment and performance tracking


Franchise Marketing Materials



  • Manage the design and updates of franchise brochures, presentations, and customized marketing collateral

  • Maintain franchise development presentations aligned with annual FDD updates and development opportunities

  • Create and publish franchise newsletters and marketing communications


Public Relations & Trade Media



  • Manage trade media advertising schedules and coordinate design and delivery of materials to publications

  • Assist in managing the franchise PR agency relationship

  • Amplify media coverage through social channels, company platforms, and internal communications


Events & Industry Presence



  • Manage booth design, marketing materials, and promotional support for franchise events and trade shows such as AAHOA

  • Attend industry conferences and franchise meetings to support the franchise development team and capture content for marketing channels

  • Build relationships with hospitality and franchise networking groups


Cross-Functional Collaboration



  • Attend franchise development and marketing meetings to stay aligned on strategic priorities

  • Act as a connector between marketing, franchise development, and communications teams

  • Support marketing, events, and other internal initiatives as needed


 


Required Qualifications



  • Bachelor’s degree in marketing, Communications, or a related field, or equivalent professional experience

  • 3 or more years of experience in marketing, communications, or digital marketing

  • Experience supporting marketing initiatives that drive brand awareness, engagement, or lead generation

  • Working knowledge of digital marketing channels including social media, website management, and search engine optimization (SEO)

  • Experience developing marketing content across multiple formats including written, visual, and video

  • Strong written and verbal communication skills

  • Proficiency with Microsoft Office including Excel, Word, and PowerPoint

  • Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously

  • Detail oriented with the ability to work effectively in a fast-paced environment

  • Ability to travel up to 15%


 


Preferred Qualifications



  • Experience in franchise, hospitality, real estate, or B2B marketing environments

  • Familiarity with marketing programs that support franchise development or sales pipelines

  • Understanding of hotel trade media and industry publications

  • Experience managing social media accounts for business or executive leadership

  • Understanding of how digital marketing contributes to brand visibility, lead generation, and website traffic

  • Experience working with PR agencies or external marketing partners

  • Ability to lead marketing initiatives or coordinate cross-functional projects when required

  • Ability to lead marketing initiatives or coordinate cross functional project teams when required


 

Original job Marketing Manger- Franchise Development posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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