Marketing Mgr

Marketing Mgr needs 5+ years experience

Marketing Mgr requires:

• Bachelors Degree or equivalent experience in Marketing or Advertising field.
• 5+ years of experience
• In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
• Ability to collaborate with a variety of team members and levels in a matrix organization
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
• Strong project management skills with a clear focus on results
• Experience with Oracle Responsys or IBM Unica is a plus PREFERRED QUALIFICATIONS
• Ecom experience
• Optical experience
• Retail experience
• Consulting background

Marketing Mgr duties:

• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business
• Devises and implements strategies to deliver program goals.
• Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team