Marketing Operations Analyst

About the Role 

Reports to

Marketing Operations Manager

Pay Classification

Full-Time, Exempt

Responsibilities 

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  Generate and maintain weekly, monthly, and quarterly marketing reports to measure performance across marketing channels, identify trends, and support data-driven decision making
  
  


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  Analyze campaign, lead generation, and funnel performance data to provide actionable insights and recommendations for optimization
  
  


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  Support cross-functional operating cadences by preparing reporting, tracking action items, and maintaining visibility into ongoing marketing initiatives
  
  


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  Administer and maintain data orchestration platforms such as RingLead to support lead and account data quality initiatives
  
  


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  Execute and support enrichment programs by leveraging first-party and third-party data sources, intent platforms, AI-powered research tools, and marketing databases
  
  


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  Monitor, audit, and improve CRM and marketing database hygiene to ensure accuracy, completeness, and compliance with established processes
  
  


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  Assist with lead routing, lead scoring, segmentation, and other marketing operations workflows to support efficient lead management
  
  


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  Support the management and optimization of marketing automation platforms, including campaign execution, email deployment, and lifecycle marketing programs
  
  


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  Troubleshoot marketing automation and CRM-related issues while partnering with internal stakeholders to resolve operational challenges
  
  


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  Create and maintain dashboards, reports, and KPI tracking to provide visibility into marketing performance and operational effectiveness
  
  


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  Support the administration and integration of marketing technologies to ensure data integrity and efficient system functionality
  
  


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  Maintain project documentation, workflows, and process guides to support operational consistency and team scalability
  
  


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  Collaborate with marketing, sales, and GTM operations teams to ensure successful execution of marketing programs and operational initiatives
  
  


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  Assist in managing marketing project requests, timelines, and deliverables through Asana and other project management tools
  
  


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  Identify opportunities to improve processes, automate manual tasks, and enhance operational efficiency across the marketing organization
  
  

Minimum Qualifications

EDUCATION

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  Bachelor’s degree in business, analytics, finance, economics, marketing, or other relevant field

  
  

EXPERIENCE

• 2–4 years of experience in Marketing Operations, Marketing Analytics, Demand Generation, Digital Marketing, or other relevant field 


• Hands-on experience working with CRM and GTM systems (Salesforce required; Pardot, Outreach, and other sales/marketing efficiency tools a plus)


• Experience building and maintaining reports, dashboards, and operational metrics for GTM teams


• Demonstrated experience partnering cross-functionally with Sales, Marketing, and/or Partner stakeholders

SKILLS

• Strong analytical skills with exceptional attention to detail; you notice trends, discrepancies, and risks others may miss


• Highly organized with strong project management discipline and the ability to manage multiple priorities simultaneously


• Proactive problem-solver who takes ownership and drives initiatives forward with minimal oversight


• Clear and confident communicator with the ability to present insights to both technical and non-technical audiences


• Comfortable working with complex datasets and translating data into business insights


• Advanced proficiency in Excel; strong working knowledge of Salesforce required


• Ability to thrive in a fast-paced, high-growth environment with evolving priorities

Benefits

• Healthcare, Dental, and Vision Benefits


• Employer Paid Life Insurance and Disability Insurance


• EAP - Employee Assistance Program


• Pet Insurance


• 401(k) Plan with Employer Matching


• Competitive Bonus Structure


• Home Office Reimbursement


• Certification Reimbursement


• Personalized Career Coaching


• Generous Paid Time Off


• Paid Office Closure December 25-January 1


• Vacation Bonus


• Summer Hours

About A-LIGN

 A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.

Come Work for A-LIGN!

Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.

A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!