Marketing Operations Coordinator, Growth & Communications

ABOUT US

Terrabis is a leading privately held cannabis company with a bold growth strategy. Operating in both wholesale and retail, we’re at the forefront of the industry, setting new standards, and pushing boundaries. Join us in shaping the future of cannabis.

POSITION SUMMARY

You’ll be the day-to-day engine supporting the development and execution of Terrabis’ loyalty and lifecycle campaigns across SMS, email, and in-store channels. You will work closely with the Growth & Communications Marketing Manager to drive customer engagement and retention through high-quality campaign builds, segmentation, and reporting, thereby enabling your manager to focus on strategy and growth.

RESPONSIBILITIES

CRM Management & Execution

• Build and schedule SMS and email campaigns in AIQ (or other CRM tools)


• Maintain and update audience segmentation based on behavior, preferences, and purchase history


• Execute loyalty campaigns, offers, and automations based on strategic briefs


• Monitor campaign delivery and troubleshoot send issues or data sync errors


• Track key performance indicators (e.g., open rates, CTRs, redemption rates) and compile campaign reports


• Support testing initiatives for A/B subject lines, creative, and timing


• Maintain up-to-date documentation of loyalty rules, tiers, and customer-facing communications


• Assist with vendor communication and coordination


• Respond to escalated customer service questions about the loyalty program


• Ensure all content is compliant with regulations and brand guidelines


• Collaborate with retail activators to support in-store loyalty efforts and signup drives


• Stay up to date on CRM tool updates and best practices to maximize platform value

Vendor & Partner Liaison

• Maintain a vendor contact database and ensure timely follow-ups on deliverables.

Administrative & Ad Hoc Support

• Draft presentation decks, slide updates, and one-pagers for manager reviews.


• Organize team meetings, take notes, and track action items to completion.


• Other duties as assigned

QUALIFICATIONS

Education: Bachelor’s degree (Marketing, Communications, Business) or equivalent experience.

Experience: 1–3 years in marketing operations, ecommerce support, or project coordination.

Technical Skills:

• Comfortable in Asana (or similar PM tools), and Alpine IQ (or similar CRM tools).


• Basic familiarity with Dutchie or other ecommerce/CMS platforms preferred.

Soft Skills:

• Highly organized with strong attention to detail.


• Excellent communicator: clear, concise emails and meeting summaries.


• Proactive problem-solver who escalates issues appropriately.


• Collaborative mindset: comfortable working across teams and vendors.

ADDITIONAL INFORMATION

Terrabis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.