Marketing Operations Manager

THE WORK:

We are growing, and so are the breadth and depth of our marketing programs. We are looking for a highly motivated, process-oriented and data-driven Marketing Operations Manager to join our growth marketing team, reporting to the Director of Demand Generation.

In this role, you will oversee the day-to-day management of our marketing tech stack, drive our database management, and ensure effective, seamless campaign execution and automation. You’ll work closely with cross-functional teams, such as growth marketing, regional marketing, content, events, product marketing, revenue operations and sales teams to support marketing engines across multiple business units.

You will operationalize and orchestrate data at all funnel stages, leverage data to solve problems, and measure the impact and success of marketing initiatives across Business Units and foundational projects. Ideal candidate completes tasks, solves problems, and actively improves programs to reach objectives.

WHAT YOU’LL DO:

• Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third-party tools and sources.


• Build and maintain demand gen campaign reports to share with sales leaders and other cross-functional senior executives.


• Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and service level agreement (SLA) compliance.


• Optimize and troubleshoot marketing attribution models to precisely demonstrate pipeline and revenue impact.


• Administer and optimize marketing technologies (Pardot, HubSpot, LeanData, Demandbase, etc.) and their integration with Salesforce CRM.


• Develop and manage email nurture programs by audience segment to support both prospect engagement and customer retention.


• Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt-in management, consent tracking, and email preference centers.


• Enable data-driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business.


• Partner with agencies, sales, and internal teams to ensure seamless campaign execution and reporting alignment.


• Train and support marketing colleagues on processes, tools, and reporting to drive operational excellence across business units.


• Stay ahead of marketing operations, attribution, and automation standards; continually recommend improvements to tools, processes, and strategies.

WHAT YOU'LL BRING: 

• 4+ years of marketing operations experience, ideally in B2B SaaS or demand generation environments.


• Deep expertise with Salesforce CRM (administration not required but is a plus, campaign management, reporting) and marketing automation platforms (Pardot, HubSpot).


• Consistent record of managing and integrating a modern MarTech stack, defining technical requirements, and evaluating and implementing tools.


• Ability to translate data into the story and share insights that drive channel, campaign, and budget decisions based on return on investment.


• Seasoned in process implementation and improvements for increasing team efficiency


• Demonstrates strong collaboration skills by effectively partnering with sales, design, marketing, finance, and other cross-functional teams.


• Proactive and continually asks, “How can I make that better?”