Marketing Operations Manager

The Marketing Operations Manager plays a key role in connecting marketing strategy, campaign performance, department resources and operational systems for the Marketing & Communications department.

This position helps ensure marketing efforts are aligned with attendance and revenue goals, thoughtfully prioritized and supported with the right resources. Working closely with the vice president, internal teams and agency partners, this role brings structure and visibility to campaign planning, budget management, workflow and performance reporting.

You will manage the department’s annual operating budget across paid media, creative production, agencies, contractors and vendor spend. You will also build and maintain the systems, dashboards and workflows that help the department stay focused, coordinated and responsive to changing priorities.

This role supervises marketing execution staff and helps guide the work of agency partners, contractors and vendors.

What You’ll Own

• Annual marketing budget stewardship, including forecasting, pacing, allocation, reallocation and reporting
• Campaign and project prioritization and sequencing across marketing initiatives
• Revenue and attendance performance management in partnership with internal teams and agency partners
• Campaign performance reviews, dashboards, reporting and optimization recommendations
• Workflow standards, approval gates, SOPs and project management systems as the single source of truth for campaign planning and execution
• Agency and vendor relationships, including scope, performance expectations, reporting cadence and accountability
• Cross-functional alignment with revenue-generating departments, leadership and internal project teams
• Supervision, direction and development of marketing execution staff
• Recommendations to the VP on tradeoffs, budget constraints, resource capacity, timing and revenue risk

Minimum Qualifications/Requirements

What Makes Someone Successful in This Role

• You understand the big picture and can build the system that makes it work.
• You are comfortable with budgets, data and performance conversations.
• You can help the team prioritize the highest-impact work and say no, not yet or not this way when needed.
• You set expectations, document decisions, communicate tradeoffs and help people understand what matters most.
• You provide direction, feedback, coaching and accountability in a way that supports both performance and team trust.