Marketing Operations Manager

About UNRL

At UNRL, we're redefining what performance wear means. We create premium apparel that blurs the line between work, sport, and everyday life. Our team is driven by innovation, craftsmanship, and authenticity. We're looking for people who share our belief that people matter, effort counts, success is found in sweating details, and culture drives excellence. Join us and help build a brand that empowers people to look good, feel confident, and perform their best.

How did we get here?

• We hire great people that fit our culture and have an old-school work ethic.
  
  


• We make great products and provide our customers with an unreal experience.
  
  


• We create great processes that enable us to set goals and track our success.
  
  

The UNRL team consists of a small, tight-knit group of hardworking people with an entrepreneurial mindset. We are building a brand that will stand the test of time and continue to make a positive impact in our communities.

Job Overview

The Marketing Operations Manager owns the operating system that keeps UNRL Marketing aligned and moving. This role leads marketing planning, workflow, prioritization, project management, cross-functional coordination, and launch readiness across Brand, Creative, Production, Product, E-Commerce, Partnerships, Wholesale, and channel teams.

UNRL is building an omnichannel marketing organization to support the next phase of growth across direct-to-consumer, wholesale, partnerships, licensed programs, and brand initiatives. This role will build the structure, visibility, and accountability needed to scale the volume and complexity of work without slowing the team down.

Responsibilities

• Own the master marketing calendar across brand campaigns, product launches, collaborations, partnerships, retail/wholesale initiatives, and key company moments.
  
  
  


• Build and manage campaign workbacks with clear milestones, owners, dependencies, approval points, and launch requirements.
  
  
  


• Lead marketing intake, prioritization, and resource planning to ensure new requests are properly scoped and aligned against team capacity and business priorities.
  
  
  


• Manage cross-functional dependencies across Marketing, Creative, Production, Product, E-Commerce, Sales/Wholesale, and external partners.
  
  
  


• Own the Marketing team's project management system, workflows, documentation, templates, and reporting, including Monday.com.
  
  
  


• Provide leadership with clear visibility into priorities, capacity, project status, risks, and competing demands across the marketing portfolio.
  
  
  


• Lead campaign kickoffs, status meetings, key handoffs, and launch-readiness reviews while keeping communication focused and actionable.
  
  
  


• Identify risks and bottlenecks early, drive resolution, and escalate decisions when priorities, resources, or timelines are at risk.
  
  
  


• Partner closely with Product & Campaign, Creative, and Production leads while maintaining clear functional ownership and accountability.
  
  
  


• Continuously improve how Marketing operates by simplifying processes, strengthening accountability, and creating greater speed and visibility.
  
  
  


• Lead campaign retrospectives and translate learnings into improvements for future launches.
  
  
  

What Success Looks Like

Success in this role means creating the structure, visibility, and accountability that enable UNRL Marketing to execute campaigns and launches efficiently across teams and channels. The Marketing Operations Manager improves coordination, anticipates risks, and supports scalable growth without adding unnecessary process.

A successful Marketing Operations Manager will:

• Create one clear source of truth for marketing priorities, timelines, ownership, and launch status.
  
  
  


• Improve on-time execution across campaigns and launches by surfacing dependencies and risks earlier.
  
  
  


• Establish clear operating rhythms and accountability without adding unnecessary process or bureaucracy.
  
  
  


• Enable Creative, Production, Campaign, and channel teams to spend more time executing their core responsibilities and less time coordinating work.
  
  
  


• Build strong cross-functional partnerships and create alignment across Marketing, Product, E-Commerce, Wholesale, and other business functions.
  
  
  

Success Measures:

• On-time campaign and product launch execution
  
  
  


• Visibility and accuracy of the master marketing calendar
  
  
  


• Project milestone and deliverable completion
  
  
  


• Reduction in late-stage launch risks and missed dependencies
  
  
  


• Team capacity and resource visibility
  
  
  


• Cross-functional accountability and stakeholder satisfaction
  
  
  


• Continuous improvement in marketing workflows and operating efficiency
  
  

Requirements

• 5+ years of progressive experience in marketing operations, integrated marketing, project management, or a similar cross-functional role.
  
  


• Experience managing complex, multi-channel marketing calendars with multiple campaigns and product launches running simultaneously.
  
  


• Strong understanding of the campaign lifecycle, from strategy and creative development through production, channel execution, and launch.
  
  


• Proven ability to lead cross-functionally, manage competing priorities, and create accountability without direct authority.
  
  


• Experience building scalable workflows, operating rhythms, and project-management systems for fast-moving teams.
  
  


• Strong judgment around prioritization, resource constraints, risk management, and escalation.
  
  


• Advanced experience with project-management platforms such as Monday.com, Asana, Workfront, or similar.
  
  


• Strong working knowledge of marketing planning, campaign workflows, creative and production processes, and omnichannel execution.
  
  


• Ability to build dashboards and reporting that provide clear visibility into status, capacity, risks, and launch readiness.
  
  


• Strong written and verbal communication skills with the ability to translate complexity into clear priorities and actions.
  
  

Preferred Qualifications

• Experience within apparel, activewear, retail, e-commerce, lifestyle, or another fast-paced consumer brand.
  
  
  


• Experience supporting an omnichannel organization across direct-to-consumer, wholesale, retail, partnerships, or licensed programs.
  
  
  


• Experience working closely with creative and production teams and an understanding of how to create structure without constraining the creative process.
  
  
  


• Minnesota-based, in-office presence strongly preferred.
  
  
  

Leadership Principles

• Lead with ownership, accountability, and integrity.
  
  
  


• Create clarity and focus across teams.
  
  
  


• Use data, sound judgment, and business priorities to make decisions.
  
  
  


• Anticipate issues and solve problems before they impact execution.
  
  
  


• Build trust through collaboration, transparency, and follow-through.
  
  
  


• Continuously improve how work gets done.
  
  
  

Benefits

• Health Insurance (Immediate Eligibility)
  
  


• Dental Insurance (Immediate Eligibility)
  
  


• Vision Insurance (Immediate Eligibility)
  
  


• Annual Performance Bonus (Immediate Eligibility based on Company and Individual Performance)
  
  


• 401(k) Profit Sharing Retirement Plan (Eligibility begins after 1 year of employment)
  
  


• 401(k) 4% Employer match (Eligibility begins after 1 year of employment)
  
  


• PTO (Immediate Eligibility)
  
  


• Employee Discount on UNRL product (Immediate Eligibility)