Marketing Operations Manager, PEOPLE App

Job Summary

The Marketing Operations Manager supports marketing campaigns and initiatives for a flagship mobile app experience. Reporting to marketing leadership, this role is responsible for managing workflows, coordinating cross-functional teams, and ensuring campaigns are executed efficiently and on schedule.

This highly collaborative and execution-focused position oversees project timelines, tools, and processes to keep marketing initiatives organized and scalable. The ideal candidate has 3–5 years of experience in marketing operations and thrives in fast-paced, cross-functional environments. This is a hybrid work position.

Key Responsibilities

Campaign & Launch Project Management

• Own end-to-end project management for marketing launches, partnerships, and events

• Build and manage timelines, dependencies, and cross-functional workstreams

• Ensure deliverables are completed on time and meet quality standards

• Identify and proactively resolve risks or bottlenecks

Cross-Functional Coordination & Communication

• Partner with Marketing, CRM, Editorial, Programming, Social, and Sales teams to align priorities

• Lead project kickoffs, status updates, and post-mortems

• Manage stakeholder expectations across distributed teams

• Facilitate clear communication across all levels of the organization

Workflow & Process Optimization

• Oversee and improve project management tools and marketing calendars

• Develop and document new processes to enhance efficiency

• Create standardized briefs and workflows to streamline execution

• Identify opportunities to improve campaign velocity and reduce friction

Reporting & Operational Visibility

• Track campaign milestones and progress

• Build reporting structures around deliverables and dependencies

• Maintain documentation and marketing calendars

• Support post-launch recaps and operational analysis

Qualifications

Education:
Bachelors degree or equivalent education and experience

Experience:
3–5 years of operations experience within digital marketing, app marketing, media, or subscription-based organizations

• Ability to manage multiple projects simultaneously

• Experience collaborating with cross-functional stakeholders

• Familiarity with app-related KPIs such as daily active users (DAU), retention, and push performance preferred

Skills & Abilities:

• Strong organizational and project management skills

• Excellent communication skills with ability to align diverse teams

• Experience with project management tools such as Airtable and Jira

• Comfortable building systems and improving workflows

• Ability to thrive in fast-paced, evolving environments