Marketing Product Manager - New Product Development

Marketing Product Manager – New Product Development
We're looking for a driven Product Manager who thrives on leading cross-functional teams, bringing new products to life, and executing strategic go-to-market plans. If you enjoy balancing strategy with execution, collaborating across departments, and making an impact in a fast-paced B2B environment, this is a great opportunity to grow your career.

Compensation

Competitive salary based on experience.

Work Schedule

Standard business hours, Monday - Friday, 8am - 5pm | Occasional flexibility required to support project timelines and cross-functional collaboration

Why Placon – You'll Love It Here

Opportunity to lead impactful product launches from concept through commercialization
Collaborate across marketing, sales, engineering, and manufacturing
Influence product strategy and long-term business growth
Work in a dynamic, innovation-driven environment
Competitive compensation and strong benefits package
Growth-focused culture with opportunities for professional development

What You'll Do

Lead and manage product development projects for assigned product lines
Create and execute product plans, timelines, budgets, and launch materials
Develop and implement go-to-market strategies, including messaging, sales tools, training, and sample kits
Collaborate with cross-functional teams to achieve project goals and milestones
Interface with sales, brokers, and customers to gather insights and drive development
Manage product lifecycle including forecasting, launches, and SKU rationalization
Partner with pricing to ensure profitable growth and margin targets
Support marketing initiatives including campaigns, PR, trade shows, and digital content
Develop capital expense requests (CERs) and manage associated budgets
Research market trends, competitors, and industry developments and present findings
Create thought leadership content such as case studies, blog posts, and award submissions
Ensure consistent brand application across materials and channels
Work with engineering to support innovation and protect intellectual property
Maintain knowledge of industry trends and product development best practices

What You Bring

Bachelor's degree in Marketing, Business, or a related field
3–5 years of product management experience in a B2B environment (plastics, packaging, or foodservice preferred)
Experience with product development processes and stage-gate methodologies
Strong leadership and cross-functional collaboration skills
Excellent communication skills across all levels of an organization
Ability to manage multiple projects and prioritize effectively
Strong analytical skills with experience in financial and sales data

What Makes You Stand Out

Knowledge of thermoforming processes
Experience with tools like Salesforce, Oracle, Trello, and WordPress
Ability to pivot quickly based on business and customer needs
Self-starter who works independently and proactively

Work Environment

Primarily office-based with occasional interaction in manufacturing environments
Collaboration with product design, tooling, and production teams

Travel

Approximately 10–15% travel for customer visits, trade shows, and industry events

Does this sound like you?

If you feel that this job is what you're looking for, applying is a piece of cake – just follow the instructions on this page. Good luck!