Marketing Sales Retail Media Hybrid

Job Description

Duties and Responsibilities:

Generate revenue and strive to exceed target quota

Utilize existing networks & intelligence tools to identify & contact prospective brand and agency contacts

Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships

Dissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship

Own a room (even virtually) – present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term

Analyze campaign performance statistics and recommend performance enhancements

Collaborate with internal teams (account management, ad operations, creative, analytics, development) to ensure a seamless experience for both the retailer & suppliers

Communicate with retailer teams (Category Managers & Vendor Marketing) regarding “VIP” account outreach, pipeline, messaging + SKU prioritization, URL confirmation, etc.

Track outreach & sales activity pipeline using CRM tool, HubSpot

About you:

We are looking for an Account Executive who has the following skills, knowledge, and experience:

Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledge

Strong leadership qualities – trust, loyalty, empathy, forward thinking, self-starter

Strong organization skills – proving the ability to prioritize to ensure deadlines are met

Ability to problem solve focused on being solution oriented

Excellent interpersonal communication skills

Solution oriented mindset

Proven thought leader in strategic planning and operational efficiencies

Efficient time management skills – able to sustain timeline management and campaign deliverables

Experience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quickly

Ability to work in a team environment

Proficient in Google suite products

Qualifications:

2+ years’ experience in advertising, media sales and/or business development

Strong understanding of CPG environment either through direct sales experience or similar exposure

Comfortable with DSP, DMP, PMP terminology & discussion

BA/BS degree in marketing, business or related field

Post COVID travel required to Brands/Agency offices