Marketing Senior Manager

Westgate Resorts is the largest privately held timeshare company in the world, with 60+ resorts in top destinations like Orlando, Las Vegas, Gatlinburg, Park City, and Myrtle Beach. Since 1982, we’ve delivered unforgettable vacations through exceptional service, innovation, and community engagement,  now expanding with VI Resorts by Westgate to include the Pacific Northwest, Hawaii, Canada, and Mexico. As part of Westgate Resorts, recognized by U.S. News as one of the Best Companies to Work For, you’ll be joining a team committed to excellence and creating unforgettable vacation experiences, and supporting your career growth where you are or at 60+ resorts across the company. Our success is built on our core values of Integrity, Passion, and Work Ethic. These values guide how we support our Owners, serve our guests, and show up for one another every day.

The overall goal of the Owner Engagement department is to increase usage of our ownership and membership products, including Vacation Ownership, Vacation Occupancy Agreements (VOA), Travel Club, and the World of Westgate Mastercard®, which in turn increases retention and lowers delinquency. The role of the Owner Engagement Marketing Senior Manager is to analyze needs of the company’s occupancy, plan marketing strategies, manage and implement campaigns. The ideal candidate would also communicate and coordinate our efforts within our department and to other internal resources.

What You Will Do:

• Marketing Management Duties will involve:
  • Preparing quarterly marketing strategies to increase reservations, room nights, and revenue
  • Putting together estimates and budgets for marketing campaigns, submitting for approval, and facilitating the creation of supporting email campaigns and digital and print collateral
  • Working with the Digital Marketing team to create digital journeys and triggered campaigns and the Creative Design team to design print material
  • Coordinating all operational aspects involved in a campaign including call center system setup and team member training  
  • Evaluating campaign performance via Tableau Reporting and listening to associated phone calls
  • Analyzing, tracking, and delivering campaign results
  • Proactively seek improvements by learning from successes and underperforming projects
  • Directing social media strategies with the help of the SEO/SEM team
  • Increasing utilization of the Owner Account Management website
  • Growing users of the Westgate Resorts Mobile App

• Occupancy Management Duties will involve:
  • Regularly examining the Pace and Usage Reports for the Owner, VOA and Travel Club business segments
  • Researching inventory and allotment in various systems from the Owner Console to westgateresorts.com to westgateowners.com

• World of Westgate Mastercard Manager Duties will involve:
  • Support Timeshare Sales and Resort Personnel in acquiring applications through training, maintaining communication, and ordering collateral
  • Plan acquisition, new account nurture, and existing cardholder campaigns with bank partner and the Digital Marketing team
  • Coordinate and execute annual HOA billing campaign with the help of bank partner, Creative Design team, and Mortgage and Account Services departments

Preforms other duties as appropriate or assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What You Will Bring:

• Minimum 5 years in marketing
• Strong organizational skills
• Ability to prioritize and multitask
• Ability to take initiative without being asked
• Ability to embrace challenges and enjoy learning new things
• Excellent communication skills
• Bachelor's degree (B. A.) from four-year college or university in marketing, advertising, business studies, or equivalent; or five or more years related experience and/or training; or equivalent combination of education and experience.

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.

This job posting is intended to provide a general overview of the position and may not include every responsibility, duty, or qualification required. Duties, responsibilities, and activities may change at any time with or without notice.