MARKETING SPECIALIST

Description

We hire to retire. Come join our amazing team of professionals offering total family wellness and healthcare to residents of 7 counties via our 13 offices in North Florida.

Position Summary

The Marketing Specialist is accountable for all marketing activities within Palms Medical Group (PMG). This position is tasked with educating and solidifying PMG relationships with individuals, foundations and corporate partners.

Description of Primary Responsibilities

1. Provide leadership, training and supervision to Outreach & Eligibility Enrollment Specialists and maintain current scorecards for these employees.
2. Develop, implement, and oversee policies and procedures that relates to marketing and the Outreach & Eligibility Enrollment Specialists activities. 
3. Oversee all PMG advertising and marketing campaigns – i.e. print, radio and online.
4. Review and evaluate the effectiveness and efficiency of marketing operations.
5. Serve as a liaison to outside agencies and organizations when such agencies and organizations relate to the outreach function.
6. Coordinate PMG sponsorship of community organizations and events.
7. Edit and coordinate the PMG patient newsletter.
8. Oversee PMG’s participation in health fairs.
9. Coordinates the PMG annual health fair.
10. Recruit and utilize volunteers.
11. Complete quarterly reports for Outreach & Eligibility Enrollment Specialists to HRSA.
12. Develop, discover and attend community events in order to promote coverage options and the mission/services of PMG.
13. Collaborate with various local organizations to build awareness of coverage options, spur enrollment and build referral linkages.
14. Attend and successfully complete all required training programs; participate in ongoing conference calls, webinars and other professional development opportunities.
15. Serves as a member of the senior management team in planning, leading, organizing, implementing and evaluating various operating functions/processes essential for PMG success.
16. Shall perform all other duties as requested by the CEO.
17. Directs, supervises, trains, and evaluates employees.
18. Oversees daily activities of department.
19. Reviews, edits, and submits timecards.
20. Grants employee leave in accordance with PMG policy and staffing considerations.

Requirements

Description of Primary Attributes

General Development:

1. Must be organized, a self-motivated, and detailed oriented.
2. Job duties require the ability to work independently and as part of a team.
3. Possesses significant organizational skills, in order to manage and direct the significant segments of the organization

Professional & Technical Knowledge:

1. Employee will be expected to use social media as a marketing tool.
2. Employee will have background in web development.
3. Employee will be expected to navigate and operate Microsoft Office suite products, including Word and Excel.

Licenses & Certifications:

1. Bachelor’s degree from an accredited institution with an educational emphasis in marketing, advertising, public relations or related business field.
2. Three (3) years’ experience in health care management setting.

Communications Skills:

1. Effectively and tactfully communicates complex and/or technical information to co-workers, patients and/or vendors

Physical/Mental/Emotional Demands:

• Standing for long periods of time
• Sitting for long periods of time
• Viewing a computer monitor for long periods of time
• Bending
• Stretching / Reaching
• Walking short distances
• Lifting up to 50 pounds
• Operating office equipment (computer, fax machines, telephones and copy machines)
• Reading forms / Instructions / Patients Charts 
• Communicating well to people of various ages, educational levels, cultural backgrounds in person or by telephone
• Exposure to potentially violent / irate patients
• Health / Safety Consideration of Position
• Exposure to chemical infectious / contagious illness
• Exposure to chemical and inhalation of antibiotics during reconstitution
• Exposure to X-Ray radiation 
• Exposure to a variety of scents and odors
• Must utilize universal precaution in clinical or exposure situations as prescribed by federal state, and local guidelines and /or laws