Marketing Specialist

JOB DESCRIPTION

We’re seeking a strategic and hands-on Marketing Specialist to elevate Erling’s brand presence, generate qualified leads, and support business development initiatives. This role will oversee all marketing activities including branding, digital marketing, content creation, event marketing, and sales support. You’ll work closely with leadership, sales, and operations to align marketing with business goals.
 

WHO WE ARE

Our focus is on equipping, building, repairing, and maintaining retail facilities for operators of convenience stores and related types of business. Our core expertise is with fuel systems however we are expanding our offerings to provide a broad range of equipment, installation, repairs, and maintenance of the mechanical systems in these facilities. Our market is roughly the eastern half of Texas. We have delivered double-digit annual revenue growth for over fifteen years and expect that to continue going forward. We are privately held.

We attract and retain people who had the following traits before joining our company: they are inherently hard working, they are hands-on get involved people, they pay attention to details and focus on doing the job right, they are constantly thinking about how to improve their work, they display good manners and know how to get along with other people. We operate in an “earned trust” work environment, which is to say we trust employees and expect they will deliver excellent results with minimal supervision. We are data driven and primarily utilize data to improve our performance. Our computer systems are excellent. We have recently completed a new corporate office in the Hutto area to accommodate future growth.

A PREVIEW OF YOUR DAY TO DAY

• Develop and execute a comprehensive marketing plan targeting gas station owners and operators, fuel suppliers, commercial fueling establishments and car washes 

• Enhance Erling’s brand visibility through website improvements, social media, SEO, email marketing, and advertising campaigns 

• Manage and update website content, ensuring relevance and search optimization 

• Design and implement lead generation strategies to support sales efforts 

• Lead participation in industry tradeshows (e.g., PEI, NACS) and regional dealer events. 

• Create marketing collateral tailored to target audiences 

• Build and manage campaigns focused on key supplier partnerships (Wayne, Verifone, Franklin, PDQ) 

• Collaborate with sales, operations, and technical teams to translate to match company capabilities with customer needs 

• Analyze market trends, competitor offerings, and customer feedback to refine messaging. 

• Manage relationships with partner vendors on co-marketing initiatives, product launches, and joint events. 

• Maintain consistent brand messaging and adherence to partner marketing guidelines. 

WHAT YOU WILL NEED TO SUCCEED

• Strong digital marketing skills including SEO, social media management, and CRM Platforms 

• Experience with content creation and graphic design tools (Canva, Adobe Creative Suite, Wordpress) 

• Proficiency in CRM and marketing automation platforms (e.g., Microsoft Dynamics CRM). 

• Excellent written and verbal communication skills. 

• Familiarity with fueling equipment, POS technology, or car wash systems a plus. 

TOP REASONS WHY EMPLOYEES RECOMMEND ERLING

• Great culture with a close-knit team


• Work where your performance makes a real difference


• Opportunity for career and personal development


• Be part of a fast-paced growth company


• Competitive salary and benefits

QUALIFICATIONS

• Bachelor’s degree in marketing, Business, Communications, or related field (MBA is a plus). 

• 5+ years of marketing experience, preferably in a B2B environment