Marketing Specialist

Bureau of Alcoholic Beverages and Lottery Operation 

Lottery Division 

Marketing Specialist 

Opening Date: June13, 2025

Closing Date:  June 30, 2025

Job Class Code: 0965
Grade: 22
Salary: $47,174.40 – $65,832.00/Annually  
Position Number: 016800113

JOB DESCRIPTION:  

This is administrative services work in the promotion of lottery products through market expansion and the improvement of marketing processes. Responsibilities include overseeing all lottery products sold in the state of Maine to include the management of game development including price point, play style, themes and analyzing sales to make informed decisions. This position works with the Lottery Marketing Manager to assist in the development and execution of advertising campaigns. Work is performed under limited supervision.

TYPICAL DUTIES

• Assist Marketing Manager with advertising campaign development.


• Work with vendors to develop new instant products and  implement draw games. 


• Analyze game sales and report on results.


• Create sales reports for all products.


• Create sales presentations for review based on game sales analysis.


• Work with vendors to create appropriate advertising mediums including radio, tv, digital and social.


• Communicate with staff regarding all new games being released for sale to the public.


• Work with lottery vendor to test all new products prior to being released into production.


• Assist in the development of promotions, promotional materials and advertising.

REQUIRED SKILLS AND KNOWLEDGE

• Knowledge of marketing research and statistical methods and procedures.


• Knowledge of marketing principles.


• Knowledge of strategic planning.


• Ability to write clearly and effectively.


• Ability to communicate effectively.


• Ability to develop effective marketing programs.


• Ability to gather and analyze market data, determine market trends, and prepare market analysis reports.


• Ability to develop and maintain effective working relationships.

MINIMUM QUALIFICATIONS

A six (6) year combination of education, experience, and/or training in business administration, marketing, sales, public relations, or directly related field.

Benefits of working for the State of Maine:

No matter where you work across Maine state government, you find employees who embody our state motto—"Dirigo" or "I lead"—as they provide essential services to Mainers every day. We believe in supporting our workforce's health and wellbeing with a valuable total compensation package, including:

• Work-Life Fit – Rest is essential. Take time for yourself using 13 paid holidays, 12 days of sick leave, and 3+ weeks of vacation leave annually. Vacation leave accrual increases with years of service, and overtime-exempt employees receive personal leave.


• Health Insurance Coverage – The State of Maine pays 85%-95% of employee-only premiums ($11,196.96 - $12,514.32 annual value), depending on salary. Use this chart to find the premium costs for you and your family, including the percentage of dependent coverage paid by the State. 


• Dental Insurance – The State of Maine pays 100% of employee-only dental premiums ($387.92 annual value).


• Retirement Plan – The State contributes the equivalent of 13.29% of the employee's pay towards the Maine Public Employees Retirement System (MainePERS). 

State employees are eligible for an extensive and highly competitive benefits package, covering many aspects of wellness. Learn about additional wellness benefits for State employees from the Office of Employee Health and Wellness.

Note: Benefits may vary somewhat according to specific collective bargaining agreements and are prorated for anything less than full-time.

There's a job and then there's purposeful, transformative work. Our aim is to create a workplace where you can learn, grow, and continuously refine your skills. Applicants demonstrate job requirements in differing ways, and we appreciate that many skills and backgrounds can make people successful in this role. 

As an Equal Opportunity employer, Maine State Government embraces a culture of respect and awareness. We are committed to creating a strong sense of belonging for all team members, and our process ensures an inclusive environment to applicants of all backgrounds including diverse race, color, sex, sexual orientation or gender identity, physical or mental disability, religion, age, ancestry, national origin, familial status or genetics. 

If you’re looking for a great next step, and want to feel good about what you do, we’d love to hear from you. Please note reasonable accommodations are provided to qualified individuals with disabilities upon request.

Thinking about applying?

Research shows that people from historically excluded communities tend to apply to jobs only when they check every box in the posting. If you’re currently reading this and hesitating to apply for that reason, we encourage you to go for it! Let us know how your lived experience and passion set you apart.